Job Title Marketing Executive Assistant Manager- ATL BTL Reporting To Head of Marketing Job Overview We are seeking an enthusiastic and proactive Marketing Executive Assistant Manager - ATL BTL to assist in planning and executing both Above-the-Line ATL and Below-the-Line BTL marketing campaigns for Apollo AyurVAID hospitals This role demands a good understanding of media coordination field-level promotions brand visibility and lead generation initiatives The candidate should be energetic field-savvy and eager to contribute to energetic marketing activities in the healthcare segment Key Responsibilities 1 ATL Above-the-Line Marketing Support Coordinate advertising campaigns across print media newspapers magazines radio outdoor hoardings and other ATL channels Assist in media buying ad scheduling and liaising with external agencies for timely execution Track and maintain documentation of advertisement releases creatives and media invoices 2 BTL Below-the-Line Campaign Execution Plan and execute BTL activities such as society activations mall kiosks roadshows and corporate tie-ups Coordinate logistics branding materials manpower deployment and vendor management Ensure branding visibility at all touchpoints and gather leads during on-ground activations 3 Event Participation Coordination Support the execution of exhibitions project launch events site events and other brand-building initiatives Ensure branding collaterals are in place and assist in setting up stalls and interacting with visitors Document events through photos videos and maintain event feedback reports 4 Lead Generation CRM Coordination Capture verify and update leads generated from marketing activities into the CRM system Coordinate with the CRM team and Center managers for timely follow-ups and conversion tracking Analyze the effectiveness of campaigns and prepare performance reports 5 Market Research Competitive Mapping Conduct field research to gather insights on market trends competitor activity pricing and promotions Submit regular reports with actionable insights for strategic planning 6 Digital Social Media Coordination Work with the digital team for creative development and cross-channel campaign support Support social media campaigns with ATL BTL synergy for maximum outreach and impact Qualifications Experience Education Bachelor s degree in Marketing Business Administration or related field Experience 1-2 years in Hospitals Pharma Medical Devices and allied Healthcare sector with exposure to both ATL and BTL marketing Key Competencies Technical Skills Knowledge of ATL print radio OOH and BTL execution techniques Basic familiarity with CRM systems and lead tracking tools Proficiency in MS Office Excel PowerPoint Canva or basic design tools Understanding of digital marketing is an added advantage Behavioural Skills Good communication and interpersonal skills Energetic self-motivated and result-oriented Ability to manage multiple tasks under tight deadlines Team player with a proactive and field-oriented mindset Creative thinking and attention to detail Job Summary The Marketing Executive Assistant Marketing Manager- ATL BTL plays a critical role in executing marketing campaigns that drive brand visibility and lead generation By contributing to both media-led and ground-level marketing initiatives this position supports the marketing function to promote the company s Healthcare offerings and enhance patient engagement across various platforms and touchpoints Job Types Full-time Permanent Pay 500 000 00 - 700 000 00 per year Benefits Paid sick time Paid time off Provident Fund