Job Summary We are looking for a CRM Executive to support our CRM Systems Manager in managing and executing CRM activities that drive customer retention engagement and overall satisfaction The ideal candidate will be responsible for executing CRM campaigns maintaining the CRM system and providing insights that can help improve customer interactions This role is critical in enhancing customer engagement by personalizing communication and automating key processes that lead to higher conversion and retention rates Key Responsibilities CRM Data Management Maintain and update the customer database with accurate and relevant information Monitor and manage customer segmentation to ensure that each customer group is targeted appropriately Campaign Execution Assist in the execution of email SMS push notifications and WhatsApp campaigns Support in the development and execution of personalized communication strategies for customer retention Customer Engagement Monitor customer interactions to identify opportunities for improving engagement Use customer feedback and behavior data to personalize communication and enhance the customer journey Automation Collaborate with the marketing automation team to implement and optimize automated workflows and processes Execute customer lifecycle email programs e g welcome emails post-purchase follow-ups re-engagement campaigns Reporting Analytics Track and analyze campaign performance customer data and key metrics open rates CTR conversion rates Provide regular reports and insights to the CRM Systems Manager to refine and optimize CRM strategies Collaboration Work with cross-functional teams sales marketing customer support to ensure CRM activities align with broader business objectives Collaborate with the design team to create email and SMS templates that adhere to branding guidelines CRM System Support Support the CRM Systems Manager in ensuring that the CRM platform is fully functional and optimized Assist in troubleshooting and resolving issues related to CRM system performance or data accuracy Customer Feedback Manage and respond to customer queries or complaints received via CRM tools ensuring timely and professional resolution Gather insights from customer feedback to improve CRM strategies and customer experience Continuous Improvement Stay up-to-date with trends in CRM practices marketing automation and data management to improve strategies Suggest improvements to processes workflows and the CRM system to streamline operations Qualifications Experience 1-3 years of experience in CRM or related fields such as marketing automation customer service or data analysis Educational Background Bachelor s degree in Marketing Business Administration Information Technology or related fields Technical Skills Familiarity with CRM platforms like Leadsquared Salesforce HubSpot or Zoho CRM Analytical Skills Solid analytical abilities with the ability to use CRM and marketing data to make data-driven decisions Communication Skills Excellent written and verbal communication skills with the ability to craft compelling and customer-centric messages Attention to Detail Strong attention to detail especially when it comes to managing customer data and tracking campaigns Problem-Solving Skills Ability to identify and resolve issues in CRM workflows or data discrepancies in a timely manner Job Types Full-time Permanent Pay 25 000 00 - 50 000 00 per month Schedule Day shift Ability to commute relocate Mumbai Maharashtra Reliably commute or planning to relocate before starting work Required Experience CRM executive 1 year Required Work Location In person