of Ads Specialist A Google and Meta Ads Specialist plans executes and optimizes paid campaigns across Google Search Display YouTube and Meta Facebook Instagram platforms to drive conversions leads and ROI Key responsibilities include audience targeting keyword research A B testing ad creatives budget management and reporting on performance metrics Key Responsibilities 1 Campaign Management End-to-end creation setup and management of Google and Meta Ads campaigns 2 Targeting Strategy Develop audience segmentation audience targeting and keyword strategies 3 Optimization Analyze test and optimize campaign performance to maximize ROI 4 Creative Development Write compelling ad copy and collaborate with design teams for ad visuals 5 Analysis Reporting Monitor key performance metrics and create performance reports to provide insights 6 Budgeting Manage daily monthly budgets and bid strategies 7 Technical Implementation Set up conversion tracking Meta Pixels and Google Analytics Preferred Qualifications 1 Must have Graduate Degree in Marketing Advertising or a related field 2 1-3 years of experience managing paid campaigns 3 Proficiency in Google Ads Meta Ads Manager and Google Analytics 4 Robust analytical skills for data analysis and reporting Job Types Full-time Permanent Pay 20 000 00 - 30 000 00 per month Work Location In person