Strategic Account Management Own and manage assigned Meta performance marketing accounts end-to-end ensuring alignment with business objectives revenue goals and scalable growth Client Liaison Relationship Building Act as the primary point of contact for clients maintaining strong relationships through regular performance discussions expectation setting and transparent communication Strategic Problem-Solving Crisis Handling Proactively identify and resolve performance challenges such as rising CPAs ad fatigue learning phase issues tracking discrepancies or account restrictions Translating Client Briefs into Meta Google Ads Performance Strategies Convert client goals into actionable Meta ad strategies defining campaign structures objectives budgets audiences creatives and success metrics Evaluating Scope vs Delivery Across Accounts Ensure agreed scope budgets and deliverables are met while balancing performance outcomes and resource allocation Conducting Strategic Meta Google Ads Account Audits Perform regular audits of Meta ad accounts to evaluate campaign structure audience health creative performance funnel efficiency and overall ROAS Collaborating on Insight-Led Creative Funnel Strategies Work closely with creative copy and performance teams to develop data-driven creatives hooks and landing-page recommendations based on Meta insights Leading Mentoring the Account Team Guide and mentor account executives and junior team members on Meta best practices optimization frameworks and reporting standards Tracking Deliverables Experiments Seasonal Opportunities Manage optimization checklists A B testing roadmaps scaling plans and seasonal or launch-driven opportunities Preparing Performance Reports Client Reviews Prepare detailed Meta performance reports covering KPIs such as ROAS CPA CTR CPM conversion volume and funnel performance and present insights to clients Competitor Category Analysis Analyze competitor ad strategies creatives and category trends using Meta Ad Library and performance benchmarks to identify opportunities Ownership of Meta Campaigns Product Launches Take full ownership of planning execution scaling and optimization of Meta ad campaigns for product launches and growth initiatives End-to-End Responsibility for Meta Ads Execution Oversee everything from account setup pixel CAPI alignment in coordination with tech teams audience creation creative testing budget scaling and ongoing optimization Driving Account Growth with Explicit KPIs Drive sustainable growth by defining and improving KPIs and conversion rates through structured Meta performance strategies Experience 3- 5 years Job Category Social Media Job Type Full Time Job Location Ahmedabad Department Social Media