Analyst- CRM-Marketing Engagement Team - Deloitte Support Services India Private Limited A Marketo Analyst is responsible for managing optimizing and analyzing marketing automation campaigns using the Marketo platform This role supports marketing and sales teams by ensuring effective campaign execution data integrity and actionable insights to drive business growth Work you ll do As a part of the CRM-Marketo team you will Marketo Platform Fundamentals o Working knowledge of the Marketo interface including efficient navigation through key features and dashboards o Executing end-to-end email campaign workflows including creation scheduling and performance readiness o Building and maintaining simple Smart Lists through the application of logical filter conditions for targeted segmentation o Setting up and cloning basic programs and campaigns o Creating and updating landing pages using templates Basic HTML CSS skills for editing email and landing page layouts o Designing and updating forms Progressive filling Hidden fields field masking etc o Detail-oriented delivery and rigorous testing of various campaign elements including emails landing pages forms and automated workflows o Implement and monitor asset expiration policies to ensure timely updating or removal of outdated marketing assets Campaign Management Build execute and optimize email campaigns ON24 campaigns nurture programs and landing pages within Marketo Set up and oversee automated processes to handle routine tasks ensuring that actions like sending emails updating records or transferring information happen automatically and efficiently Ensure campaigns are aligned with business goals and comply with best practices Executing A B testing on email campaigns to optimize content subject lines and send parameters Data Analysis Reporting o Utilize Marketo s built-in reporting tools to track and analyze key campaign performance metrics including open rates click-through rates and conversions as well as program outcomes such as email and link performance and overall campaign results o Create and maintain Power Bi dashboards and share regular reports for stakeholders o Analyze campaign data to generate actionable data data-driven insights and provide recommendations that enhance campaign effectiveness and drive continuous improvement Salesforce CRM management Familiarity with Salesforce CRM database and its integration with Marketo Creation ofcontacts leads and campaigns using Salesforce Inspector Tool o Updating records Contacts leads Campaign Members within CRM database with accurate information Creation of basic standard Salesforce reports for Campaign details and Contacts Database Management Maintain data quality hygiene and compliance with privacy regulations GDPR Perform data cleansing activities in Marketo Salesforce E g Data merging Archiving deduplication Configure time-based triggers to detect and respond to inactive user behaviours within defined workflows Manage data imports and list uploads within the Marketo database to create new Leads Detect troubleshoot and escalate basic data sync issues between Marketo and CRM platforms Process Improvement o Identify opportunities to streamline workflows and eliminate redundant processes improving overall efficiency and productivity o Document processes and best practices to help the team follow the optimal ways of working o Maintain standardized naming conventions for campaigns assets and data fields to ensure consistency and facilitate efficient reporting Project management o Strong understanding of Project management tools like ServiceNow Monday com o Track and report on project status risks issues and outcomes using ServiceNow dashboards and reports o Configure and manage a dedicated mailbox for Campaign Support and monitor responses Work Location Hyderabad Shift Timings 11 AM to 8 PM The team The USI BSO team at Hyderabad supports the Deloitte organization at the NSE level with a wide variety of capabilities such as financial reporting HR and financial transaction processing administrative services and helpdesk support marketing and IT services Qualifications Required Bachelor s degree in marketing B Tech B E or related field 2 years of hands-on experience with any marketing automation platforms Marketo Eloqua SFMC etc Marketo Certified Professional or any other relevant Marketing Automation Platform MAP certification is required Proficiency in data analysis and reporting tools Excel - sorting filtering basic formulas Vlookup Marketo Analytics etc Experience with any CRM platforms like Salesforce Microsoft Dynamics Zoho or HubSpot Excellent communication problem-solving and project management skills Attention to detail and ability to manage multiple projects simultaneously Preferred Experience with HTML CSS for email and landing page customization Knowledge of GDPR and other data privacy regulations Knowledge of Photoshop Basic knowledge of Power Bi Basic DAX functions Understanding of SQL or SOQL will be an added advantage How will you grow At Deloitte we have invested a great deal to create a rich environment in which our professionals can grow We want all our people to develop in their own way playing to their own strengths as they hone their leadership skills And as a part of our efforts we provide our professionals with a variety of learning and networking opportunities including exposure to leaders sponsors coaches and challenging assignments to help accelerate their careers along the way No two people learn in exactly the same way So we provide a range of resources including live classrooms team-based learning and eLearning DU The Leadership Center in India our state-of-the-art world-class learning Center in the Hyderabad offices is an extension of the Deloitte University DU in Westlake Texas and represents a tangible symbol of our commitment to our people s growth and development Explore DU The Leadership Center in India Benefits At Deloitte we know that great people make a great organization We value our people and offer employees a broad range of benefits Learn more about what working at Deloitte can mean for you Deloitte s culture Our positive and supportive culture encourages our people to do their best work every day We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy centered confident and aware We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive invites authenticity leverages our diversity and where our people excel and lead healthy happy lives Learn more about Life at Deloitte Corporate citizenship Deloitte is led by a purpose to make an impact that matters This purpose defines who we are and extends to relationships with our clients our people and our communities We believe that business has the power to inspire and transform We focus on education giving skill-based volunteerism and leadership to help drive positive social impact in our communities Learn more about Deloitte s impact on the world Our purpose Deloitte s purpose is to make an impact that matters for our people clients and communities At Deloitte purpose is synonymous with how we work every day It defines who we are Our purpose comes through in our work with clients that enables impact and value in their organizations as well as through our own investments commitments and actions across areas that help drive positive outcomes for our communities Our people and culture Our inclusive culture empowers our people to be who they are contribute their unique perspectives and make a difference individually and collectively It enables us to leverage different ideas and perspectives and bring more creativity and innovation to help solve our clients most complex challenges This makes Deloitte one of the most rewarding places to work Career development At Deloitte professionals have the opportunity to work with some of the best and discover what works best for them Here we prioritize professional growth offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills Our state-of-the-art DU The Leadership Center in India located in Hyderabad represents a tangible symbol of our commitment to the holistic growth and development of our people Explore DU The Leadership Center in India Perks to help you thrive At Deloitte we know that great people make a great organization Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally physically and financially and live their purpose To support our professionals and their loved ones we offer a broad range of benefits Eligibility requirements may be based on role tenure type of employment and or other criteria Learn more about what working at Deloitte can mean for you Recruiting tips From developing a stand out resume to putting your best foot forward in the interview we want you to feel prepared and confident as you explore opportunities at Deloitte Check out recruiting tips from Deloitte recruiters Requisition code 318723