Role Overview We are looking for a data-driven PPC Expert to plan execute and optimize high-performing paid advertising campaigns across search and social platforms You will be responsible for driving qualified leads improving ROI and scaling campaigns in line with business goals and marketing budgets Key Responsibilities Plan create and manage PPC campaigns across Google Ads Microsoft Bing Ads Meta Facebook Instagram and LinkedIn Perform keyword research keyword expansion negative keyword management and audience persona research Write and optimize high-converting ad copies aligned with campaign goals Manage bids budgets and bidding strategies to meet CPA ROI and profitability targets Build and optimize re-marketing campaigns to improve conversion rates and ROI Prepare performance reports and insights weekly monthly for internal teams and stakeholders Stay updated with latest PPC trends platform updates and best practices in paid media Collaborate with marketing content and design development teams to align paid strategy with overall business objectives Required Skills Experience3-5 years of experience in PPC Performance Marketing Paid Media roles Strong hands-on experience with Google Ads Meta ads Facebook Instagram LinkedIn ads Microsoft Bing ads Google Ads Certification mandatory Must have exposure to AI tools like ChatGPT Gemini etc that may help in daily tasks Strong experience with conversion tracking analytics Google Analytics GA4 Google Tag Manager preferred Competitor research tools like Ahrefs SEMrush SE Ranking etc Ability to analyze large datasets interpret performance metrics and make data-backed decisions Experience managing multi-market international campaigns Excellent written and verbal communication skills Creative mindset combined with a robust analytical approach Highly organized detail-oriented and able to manage multiple campaigns simultaneously Team player with a proactive and ownership-driven attitude