To get the best candidate experience please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts Job Category Data Job Details About Salesforce Salesforce is the 1 AI CRM where humans with agents drive customer success together Here ambition meets action Tech meets trust And innovation isn t a buzzword it s a way of life The world of work as we know it is changing and we re looking for Trailblazers who are passionate about bettering business and the world through AI driving innovation and keeping Salesforce s core values at the heart of it all Ready to level-up your career at the company leading workforce transformation in the agentic era You re in the right place Agentforce is the future of AI and you are the future of Salesforce About Slack Slack is the work operating system that brings your people apps processes and data together with trusted generative and agentic AI fueling productivity for every employee in every role Millions of people work in Slack every day with global teams partners and customers sending over 700 million messages and automating processes with over 3 million workflows daily As part of Salesforce Slack is where Agentforce an always-on digital workforce works alongside your teams and amplifies the impact of sales service HR IT and more To learn more and get started with Slack visit slack com We are seeking a highly motivated and strategic Senior Lead Marketing Analytics Strategy to lead the global monitoring and analytical strategy for our central Marketing function This pivotal role will be responsible for defining the analytical roadmap driving data-driven decision-making and translating complex global marketing performance metrics into explicit actionable insights for worldwide and executive leadership This individual will serve as the Team Lead for a group of highly skilled Data Analysts located in a specific region focusing on mentorship project prioritization and establishing best-in-class analytical practices for their execution team The successful candidate will be the primary analytical voice for global Marketing Performance requiring exceptional communication and executive presentation skills Key Responsibilities Global Strategy Analytics Mastery Analytics Roadmap Ownership Define and execute the central global Marketing Analytics strategy ensuring alignment with worldwide business objectives and measurable ROI goals across all markets Global Performance Monitoring Own the comprehensive analysis and reporting of end-to-end global marketing performance identifying trends anomalies and optimization opportunities at scale Advanced Modeling Lead the design and implementation of sophisticated analytical models including global marketing mix modeling multi-touch attribution MTA customer lifetime value CLV forecasts and predictive modeling e g propensity-to-buy Cross-Market Insight Generation Proactively identify high-impact growth opportunities and risks that span multiple markets guiding global resource allocation decisions Team Leadership Mentorship Player-Coach Team Leadership Act as the technical and strategic lead for the regional team of Data Analysts overseeing project prioritization quality control and the efficient execution of global analytical initiatives Mentorship Development Mentor the analysts in data storytelling complex problem-solving and advanced statistical techniques to foster a culture of excellence and continuous improvement within the regional pod Process Standardization Establish and govern reporting standards data definitions and documentation for the entire global team to ensure consistency and accuracy across all performance analyses Executive Communication Stakeholder Management Leadership Storytelling Own the narrative and present key performance indicators KPIs campaign results and strategic recommendations to Executive Leadership VPs SVPs in a clear concise and persuasive manner emphasizing global impact High-Stakes Presentation Develop and deliver polished executive-level presentations e g Quarterly Business Reviews Strategic Planning sessions that distill complex global data into easy-to-digest business actions Global Partnership Serve as the primary analytical partner for central Marketing Finance and Sales leaders ensuring alignment on performance definitions goals and strategic priorities across the organization Candidate Requirements and Competencies Experience Technical Skills 7 years of experience in Marketing Analytics Business Intelligence or a highly quantitative field preferably in the B2B SaaS or technology sector Expert-level proficiency in SQL for querying large complex data sets ideally within a global data infrastructure Deep hands-on experience with a major Data Visualization tool e g Tableau Power BI Looker to build scalable production-ready dashboards for global consumption Proven experience building and implementing Marketing Attribution Models multi-touch and Lifetime Value LTV calculations at a large international scale Familiarity with cloud data warehousing solutions e g Snowflake Google BigQuery AWS Redshift Experience in a statistical programming language e g Python or R is a strong asset for advanced statistical analysis Communication Leadership Impeccable written and verbal communication skills Must be comfortable constructing compelling data narratives for executive-level audiences on global business performance Strong ability to translate ambiguous global business problems into structured analytical plans and measurable outputs Demonstrated ability to lead an analytical team in a player-coach capacity guiding projects and mentoring junior staff within a geographically distinct team Preferred Qualifications Experience working with large-scale marketing data platforms e g Salesforce Marketo Salesforce Marketing Cloud Google Analytics Website Logs Product Usage Experience operating within a geographically dispersed or global organization Unleash Your Potential When you join Salesforce you ll be limitless in all areas of your life Our benefits and resources support you to find balance and be your best and our AI agents accelerate your impact so you can do your best Together we ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love Apply today to not only shape the future but to redefine what s possible for yourself for AI and the world Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment What does that mean exactly It means that at Salesforce we believe in equality for all And we believe we can lead the path to equality in part by creating a workplace that s inclusive and free from discrimination Any employee or potential employee will be assessed on the basis of merit competence and qualifications - without regard to race religion color national origin sex sexual orientation gender expression or identity transgender status age disability veteran or marital status political viewpoint or other classifications protected by law This policy applies to current and prospective employees no matter where they are in their Salesforce employment journey It also applies to recruiting hiring job assignment compensation promotion benefits training assessment of job performance discipline termination and everything in between Recruiting hiring and promotion decisions at Salesforce are fair and based on merit The same goes for compensation benefits promotions transfers reduction in workforce recall training and education