We re looking for a highly experienced Facebook Ads Specialist who has previously worked with top IIT-JEE and NEET coaching institutes and understands student behavior lead conversion funnels parent psychology and enrollment cycles If you know how to generate leads that result in actual admissions this role is for you Key Responsibilities Create manage and optimise Facebook ad campaigns targeting IIT-JEE NEET aspirants and parents Build effective funnels that convert leads to admissions awareness lead gen counselling enrollment Conduct audience research based on age class level Class 9-12 Droppers interest clusters and city-based segmentation Write compelling ad creatives messaging and A B variations suited for the Indian education market Analyse campaign performance and optimise for CAC CPL ROAS Coordinate with counsellors sales teams and management to ensure high conversion from leads Track admissions pipeline and refine strategy based on real enrollment performance Required Skills Experience Proven experience running successful FB campaigns for IIT-JEE NEET coaching institutes mandatory Deep understanding of education marketing funnels student life cycles admission season behaviour Robust understanding of Meta Ads Manager automation tools pixel tracking and remarketing Ability to interpret campaign analytics and optimise budgets effectively Nice to Have Experience with Instagram ads YouTube ads or Google Ads for coaching sector Creative direction for video reel ads used for student parent targeting Understanding of retention marketing and remarketing strategies Job Type Full-time Pay 25 000 00 - 30 000 00 per month Benefits Cell phone reimbursement Paid time off Work from home Work Location In person

📌 Digital Marketing Specialist (Uttar Pradesh)
🏢 Important Group
📍 Uttar Pradesh