Dgm- Market Research (Maharashtra)

Dgm- Market Research (Maharashtra)

04 Aug
|
Mahindra & Mahindra
|
Maharashtra

04 Aug

Mahindra & Mahindra

Maharashtra

Responsibilities Key Deliverables To lead agile insight-driven decision-making by translating complex consumer data into compelling narratives and strategic recommendations for marketing product and business teams The role is pivotal in driving advanced analytics leveraging AI tools and fostering a high-performing insights team Deliver sharp high-quality consumer insights aligned with business objectives using advanced analytics and AI tools to uncover hidden patterns and opportunities Translate complex data into clear actionable strategies and stories that influence marketing product Drive stakeholder alignment through insight-led action planning and workshops ensuring insights are embedded into business strategy Foster innovation by piloting new methodologies and technologies in consumer research Lead and mentor a team of insights professionals ensuring growth engagement and retention Maintain robust partnerships with research agencies and negotiate effectively on cost and timelines Ensure timely delivery of insights projects with high quality and process adherence maintaining transparent communication with internal stakeholders Preferred Industries Automotive IndustryEducation Qualification MBA from a good college Exposure to Maths at Under-grad level preferred General Experience 12-15 years post-MBA experience in consumer insights with exposure to both agency and client-side roles Strong quantitative research background with qualitative experience Proven experience in applying AI tools and techniques for advanced analytics including predictive modeling segmentation and automation of insight generation Experience or passion in the automotive sector is a plus Experience in marketing roles is an advantage Critical Experience Expertise in quantitative research and multivariate statistical techniques Proficiency in AI tools and advanced analytics platforms Strong storytelling and data visualization capabilities Excellent negotiation and stakeholder management skills Job Segment Automotive

📌 Dgm- Market Research (Maharashtra)
🏢 Mahindra & Mahindra
📍 Maharashtra

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