Role Marketing Generalist Department Marketing Location Mumbai Oshiwara CTC 3 6 lpa - 4 2 lpa Role Overview As a Marketing Generalist you will support day-to-day marketing activities ranging from campaign execution and content ideation to copywriting and tool management You ll assist in the planning and implementation of campaigns manage content assets and collaborate across departments to ensure cohesive brand messaging Key Roles and Responsibilities Assist in the planning execution and monitoring of multi-platform marketing campaigns Create and proofread copy for basic marketing materials such as social media posts emailers and promotional content Conduct market and competitor research to support strategy development and benchmarking Work with design and video teams to manage creatives and assets for campaigns Use basic design tools e g Canva Figma to create or edit visuals when needed Leverage basic AI tools e g ChatGPT Grammarly or others to support content ideation and productivity Support social media content planning and basic community management Track campaign performance using analytics tools e g Meta Insights Google Analytics Help manage marketing calendars timelines and documentation Coordinate with internal teams and vendors for campaign execution and reporting Qualifications Bachelor s degree in Marketing Mass Communication Business or a related field 1-2 years of experience in a marketing or content-related role internships included Understanding of digital platforms marketing funnels and campaign structures Basic knowledge of advertising and media platforms Meta Google Ads etc is a plus Familiarity with design and productivity tools like Canva Trello Notion Figma or similar Ability to reference and adapt global trends and industry insights into relevant strategies Basic understanding of AI tools and how to integrate them into marketing workflows Strong written and verbal communication skills Creative thinking curiosity and a passion for storytelling branding and marketing Job Type Full time Pay 30 000 00 - 35 000 00 per month Benefits Health insurance Leave encashment Paid sick time Paid time off Provident Fund Schedule Day shift Ability to commute relocate Oshiwara Mumbai Maharashtra Reliably commute or planning to relocate before starting work Preferred Education Bachelor s Required Experience Marketing 1 year Preferred Work Location In person