About Aankona Aankona is a growing handloom brand rooted in India s rich textile legacy We celebrate culture craft and conscious design not just through our products but through the people and stories behind them As we expand our presence across India and globally we are seeking a Performance Marketer who can turn our visibility into measurable growth If you re someone who blends creative strategy with data intuition with analytics and is excited to build something meaningful we d love to hear from you The Role We are looking for a Performance Marketing Specialist who will take full ownership of Aankona s digital advertising and growth strategy You will run result-driven ad campaigns analyze performance create custom audiences and help convert storytelling into sustainable revenue This role is ideal for someone who thrives in a collaborative environment but can also take initiative set strategy and execute end-to-end Key Responsibilities Paid Campaign Management Plan create and manage ad campaigns across platforms Meta Ads Google Ads Instagram Boosts with the goal of increasing brand reach lead generation and sales Audience Targeting Retargeting Build detailed buyer personas and set up custom and lookalike audiences to engage high-potential leads and returning visitors Budget Optimization Track and optimize ad budgets for maximum ROI ROAS and CPC while scaling campaigns based on performance data Conversion Funnels Develop and refine ad funnels from awareness to purchase tailored to seasonal collections drops and campaigns Reporting Insights Provide clear performance reports weekly monthly Highlight learnings creative performance and areas of improvement Creative Collaboration Work closely with the content and design team to guide ad creatives that align with campaign goals Experimentation Test different ad types platforms formats landing pages and copy variations to constantly improve campaign outcomes Platform Updates Stay informed about algorithm changes ad platform updates and shifting audience behaviors especially in the D2C and fashion space Qualifications Skills Experience 2 years in performance marketing preferably in fashion lifestyle or D2C e-commerce brands Platform Proficiency Expert in Meta Ads Manager Instagram Facebook Google Ads and basic familiarity with Shopify tracking analytics and pixel integration Analytical Mindset Strong understanding of metrics like ROAS CTR CAC and bounce rate and how to act on them Creativity with Data Ability to interpret insights and translate them into performance-enhancing creative decisions Communication Clear prompt communicator who can coordinate with designers writers and web teams efficiently Self-Driven Proactive and accountable with robust project ownership and follow-through Work Expectations Policies Performance Review Monthly performance evaluations will track ROAS benchmarks campaign delivery and consistency Continued engagement depends on meeting clear performance KPIs and driving results Trial Period The first 2 months will be a probationary period During this time Aankona may terminate engagement if performance is unsatisfactory Following this probationary period Aankona will formally assess your suitability to determine whether to proceed with continued engagement Aankona s decision regarding your employment status both during and after probation will be final and Aankona will be indemnified ensuring we are protected from any claims or liabilities arising from the decision not to continue employment Punctuality Communication Timely campaign updates transparent reporting and adherence to deadlines are expected at all times Tool Proficiency Required Proficient use of Meta Ads Manager Google Ads Facebook Pixel Google Analytics and Shopify Analytics Confidentiality All performance data campaign strategies and internal planning discussions are to be treated as strictly confidential Work Ownership All ad strategies creative briefs and campaign plans developed for Aankona remain the exclusive intellectual property of the brand How to Apply If you re a strategic detail-oriented and results-driven Performance Marketer who believes in purpose-led growth we d love to connect with you Please send your CV and any portfolio If available to aankona design gmail com Subject Line Job Application for Performance Marketer - Your Full Name Terms and Conditions of Job Application Shortlisting Please be advised that only candidates who meet our specific criteria and are shortlisted will be contacted by the Aankona team for further assessment and interviews Final Decision Aankona s hiring decision is considered final and binding We regret that no further correspondence will be entertained regarding selection outcomes Application Consent By applying you agree to Aankona s right to make the final selection decision for this role Indemnification You agree to indemnify Aankona and its stakeholders from any claims liabilities or expenses that may arise directly or indirectly from your application to this position Entire Agreement These terms and conditions represent the complete and exclusive agreement concerning your job application for the Performance Marketer role at Aankona By submitting your application you confirm that you have read and accepted these Terms and Conditions Job Type Full-time Pay 10 000 00 - 15 000 00 per month Experience Performance marketing 2 years Preferred Work Location In person

📌 Performance Marketer (West Bengal)
🏢 Aankona
📍 West Bengal