Marketing Executive - BTL Activities Lighting Industry Position Marketing Executive - BTL Industry Lighting Electrical Consumer Durables Location Seshadripuram Bangalore Experience 1-4 years Preferably in BTL On-ground marketing Employment Type Full-time Male Candidates Preferred About the Role The Marketing Executive - BTL Activities will be responsible for planning executing and monitoring all on-ground marketing and branding activities for the lighting product portfolio The role requires strong coordination skills understanding of brand visibility and hands-on involvement in events dealer promotions and retail activations Key Responsibilities1 BTL Planning Execution Plan and execute BTL campaigns including dealer meets electricians meet van campaigns shop branding canopy activities and product demos Implement in-store visibility programs across modern trade and retail counters Coordinate with vendors for printing fabrication branding materials POSM and event setups 2 Market Activation Promotion Conduct field activities to boost brand visibility and product awareness in target markets Ensure timely rollout of promotional schemes contests and incentive programs for dealers and influencers electricians contractors etc Identify potential markets for micro-level activations and outreach campaigns 3 Vendor Budget Management Manage event vendors negotiate costs and ensure high-quality execution Track BTL budget utilization and ensure activities are completed within approved costs 4 Coordination Reporting Work closely with sales teams to align marketing activities with business goals Track activity performance gather market feedback and prepare MIS reports post-event summaries and ROI analysis Maintain inventories of branding materials display units and POS collaterals 5 Retail Channel Support Develop and execute channel marketing programs Support dealers with visual merchandising setups signage installations and new store branding Ensure brand guidelines are followed across all touchpoints Key Skills Competencies Strong knowledge of BTL execution ground activations retail marketing Ability to coordinate with multiple stakeholders sales vendors dealers Excellent communication and negotiation skills Ready to travel extensively for on-ground activities Good understanding of lighting electrical industry trends preferred Proficiency in MS Office especially Excel and PowerPoint Qualifications Bachelor s degree in Marketing Business Administration or related field MBA PGDM in Marketing preferred Experience in lighting consumer durables FMCG or electrical industry is an added advantage Job Type Full time Pay 25 000 00 - 35 000 00 per month Benefits Health insurance Leave encashment Paid sick time Provident Fund Work Location In person

📌 Marketing Executive - Male (Karnataka)
🏢 Sturlite Electric Private
📍 Karnataka