About the job Company Description CWL Technology Private Limited is a globally recognized web design and development company based in India Renowned for delivering result-oriented services we specialize in creating responsive websites tailored to meet clients specific needs Our extensive offerings include static and dynamic website development e-commerce solutions mobile applications content management systems and more Dedicated to innovation and excellence CWL Technology ensures project transparency customization and timely delivery with precision in areas like Web Development SEO and Server Management Role Description This is a full-time on-site role for an SEO and Google Ad Specialist located in Noida The SEO Specialist will be responsible for managing the team handling technical SEO Google Ad LinkedIn Ad keyword research performing SEO audits building quality backlinks and analyzing website performance using web analytics Additionally the role will involve implementing effective on-page SEO strategies to enhance website rankings and traffic ensuring alignment with business goals Qualifications Develop and execute advanced SEO strategies to improve ranking and generate leads Up-to-date knowledge of SEO best practices algorithms and tools Plan execute and optimize Meta Google YouTube LinkedIn ad campaigns for B2C D2C brands Write and optimize SEO-friendly content that ranks and converts Lead SEO initiatives to rank on traditional and AI-powered search engines like Perplexity ChatGPT Browse etc Build authoritative backlinks through ethical outreach and partnerships Perform technical SEO audits and resolve issues sitemaps indexing site health structured data Improve Core Web Vitals and website performance in collaboration with developers Stay updated with Google algorithm updates and adjust strategies accordingly Monitor performance using Ahrefs SEMrush Google Analytics Search Console Screaming Frog etc Prepare and deliver monthly SEO reports with rankings traffic and growth metrics Proficiency in Keyword Research and SEO Audits to identify and implement effective strategies Knowledge in Web Analytics tools to monitor and optimize website performance metrics Expertise in On-Page SEO techniques to enhance search engine visibility and ranking Strong analytical and problem-solving skills with attention to detail Communicate directly with clients in fluent English explaining strategies and results clearly Qualifications Skills Bachelor s degree in Marketing Digital Marketing Computer Science or related fields is a plus 2 years of experience in SEO preferably in the travel or hospitality industry Strong knowledge of Google Analytics Google Search Console SEMrush Ahrefs or similar tools Experience with WordPress HTML and basic technical SEO troubleshooting Experience with international SEO multi-language hreflang geo-targeting Excellent analytical skills and attention to detail Ability to stay updated with SEO trends and algorithm changes Role Digital Marketing - Other Industry Type Software Product Department Marketing Communication Employment Type Full Time Permanent Role Category Digital Marketing Job Types Full-time Permanent Pay 20 000 00 - 40 000 00 per month Benefits Versatile schedule Leave encashment Paid sick time Work Location In person