About the Role We are searching for a highly skilled and results-driven E-commerce Email Marketing Specialist to take ownership of our email marketing channel and drive significant revenue growth The ideal candidate must have a minimum of 2 years of dedicated experience in e-commerce marketing with a deep hands-on expertise in the Klaviyo platform You will be responsible for developing executing and optimizing our end-to-end email marketing strategy from acquisition to retention Key Responsibilities Klaviyo Management MUST Serve as the subject matter expert for Klaviyo This includes platform setup segmentation integration with e-commerce platforms e g Shopify Magento and advanced reporting Flow Automation Development Design build and maintain sophisticated automated email flows e g Welcome Series Abandoned Cart Post-Purchase Win-back Customer Loyalty etc to maximize conversion and lifetime value LTV Campaign Strategy Execution Plan segment build test and deploy daily weekly promotional and informational email campaigns based on the content calendar and business objectives A B Testing Optimization Conduct rigorous A B testing on subject lines body copy creative assets send times and audience segments to continuously improve key metrics Open Rate Click-Through Rate Conversion Rate Unsubscribe Rate Segmentation Personalization Develop advanced audience segmentation strategies within Klaviyo to ensure highly relevant and personalized messaging for different customer lifecycle stages and behaviors Reporting Analysis Monitor analyze and report on email performance metrics providing actionable insights and recommendations to leadership List Health Manage list hygiene monitor deliverability and implement strategies to minimize spam complaints and maintain high sender reputation Required Skills Qualifications Experience Minimum of 2 years of hands-on experience in E-commerce email marketing Klaviyo Proficiency Non-Negotiable Expert-level practical experience with Klaviyo is mandatory including Building and managing complex flows and triggers Advanced segmentation and personalization features Setting up custom properties and data syncing Technical Skills Robust understanding of email deliverability best practices CAN-SPAM GDPR and other relevant regulations Basic HTML CSS knowledge for email template adjustments is a plus E-commerce Acumen Proven track record of driving sales and LTV through email marketing for a direct-to-consumer DTC or e-commerce brand Data-Driven Proficient in data analysis and translating metrics into strategic recommendations Soft Skills Excellent project management organization and communication skills with a keen eye for detail and creative content Job Types Full-time Permanent Pay Up to 30 000 00 per month Work Location In person

📌 Ecommerce Email Marketing Specialist (New Delhi)
🏢 DigitallyTop
📍 New Delhi