Job Summary We are seeking a dynamic and detail-oriented Marketing Coordinator to join our marketing team The ideal candidate will be responsible for developing and executing marketing strategies across multiple channels managing digital campaigns and supporting brand growth This role offers an opportunity to work in a fast-paced environment where creativity and analytical skills are essential to drive engagement increase brand awareness and generate leads The Marketing Coordinator will collaborate with cross-functional teams to implement innovative marketing initiatives that align with company goals Responsibilities Develop and implement multichannel marketing campaigns including digital marketing social media marketing content marketing and print advertising Manage and optimize SEO strategies to improve website visibility and organic traffic Oversee social media advertising including Facebook Advertising and other platforms to boost engagement and reach target audiences Utilize Google Analytics Google AdWords and other analytics tools to monitor campaign performance analyze data and generate actionable insights Create compelling content for websites blogs email campaigns and promotional materials using solid copywriting skills Manage email marketing campaigns including list segmentation automation workflows and performance tracking using marketing automation tools Maintain and update the company s website using WordPress incorporating basic HTML coding when necessary Coordinate with sales teams to support advertising sales initiatives and develop strategies for B2B marketing efforts Assist in budgeting for marketing projects and track expenses to ensure campaign efficiency Conduct market research to identify trends competitive analysis and new opportunities for growth Support product management teams in launching new products through strategic marketing initiatives Qualifications Proven experience or strong familiarity with digital marketing including SEO performance marketing and e-commerce platforms Proficiency in the use of the Adobe Creative Suite Photoshop Illustrator for content creation Experience with social media platforms especially managing paid campaigns on Facebook Instagram LinkedIn or Twitter Knowledge of Google Analytics Google AdWords and other analytics tools for data-driven decision-making Familiarity with website management using WordPress and basic coding skills in HTML is preferred Strong research skills with the ability to analyze data and market trends effectively Excellent written communication skills with a talent for compelling copywriting tailored to target audiences Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment Bachelor s degree in Marketing Communications Business Administration or related field is preferred but not mandatory if complemented by relevant experience This position offers an exciting opportunity for a motivated individual eager to grow their career in a collaborative environment focused on innovative marketing strategies that make an impact across various channels Job Type Freelance Work Location Remote

📌 Marketing Coordinator (Tamil Nadu)
🏢 Sugar N Grace
📍 Tamil Nadu