Marketing Ads Specialist Performance-Driven Experience 1 5 - 4 years Salary 20 000 - 40 000 per month performance-linked growth Role Overview We are looking for a results-obsessed Marketing Ads Specialist to manage and scale paid campaigns for Indian and international clients This is not a branding-only role your success will be measured by leads conversions CPL ROAS and growth If you live and breathe performance marketing funnels and numbers this role is for you Key Responsibilities Plan execute and optimise paid ad campaigns across Google Ads Search Display Performance Max Meta Ads Facebook Instagram Drive lead generation for IT services SaaS B2B products International clients AU US preferred Build and optimise landing-page ad funnels Continuously improve CPL CTR conversion rate and ROAS Perform A B testing on ads creatives audiences and copies Track performance using Google Analytics GA4 Google Tag Manager Meta Ads Manager Prepare weekly performance reports with clear insights action items Work closely with sales leadership to align ads with revenue goals Must-Have Skills Hands-on experience running Google Ads Meta Ads Strong understanding of Lead funnels Conversion tracking Retargeting lookalike audiences Ability to own numbers CPL CAC ROAS Comfortable working in a fast-paced agency environment Explicit communication accountability mindset Good to Have Big Plus Experience with international campaigns Basic understanding of SEO landing page optimisation CRM tools lead pipelines Experience marketing IT services digital agencies Canva basic creative skills Compensation Growth Fixed salary 20 000 - 40 000 per month Performance-based increments bonuses Fast growth for consistent performers Opportunity to work on global brands products Who Should NOT Apply If you ve only done boosted posts If you avoid numbers or accountability If you re looking for a slow process-heavy role Job Type Full-time Pay 10 515 67 - 42 713 86 per month Work Location In person