Location Okhla Delhi Job Type Full-Time Work Days 6 Days Week Experience 1-4 years preferred freshers with excellent portfolios also welcome About the Role We are a premium custom dress shoe brand in Delhi known for craftsmanship personalised fittings and a highly experiential in-store journey We are looking for a creative energetic on-ground content creator who can Shoot daily content inside the store Create story-driven videos with customers Manage Instagram TikTok-style reels Build viral content that increases footfall Showcase craft fittings transformations customer stories Script shoot edit and post consistently Your goal is straightforward Make our brand the local favourite through authentic and highly shareable content Key Responsibilities for Content Production Shoot 8-12 short-form videos weekly inside the store Capture behind-the-scenes footage of craftsmanship fittings customer interactions Create transformation videos before after repairs customizations Build storytelling content around customers weddings first purchases father-son moments Film UGC-style POV clips walk-throughs viral hooks and educational shoe-care content Content Editing Edit fast-paced engaging reels Add captions subtitles hooks and on-screen highlights Maintain consistent aesthetic and brand tone Social Media Management Post daily on Instagram Reels Stories Photos Carousels Respond to comments DMs basic queries booking help Track trending audio formats and adapt them to shoes Customer Interaction Ask customers for 1-minute story videos Capture testimonials in a natural conversational tone Manage permissions for filming Coordinate before after transformations Creative Direction Brainstorm new viral ideas Build content around product launches Work with store manager for customer access Plan weekly content shoots deliverables Goals KPIs You will be assessed on Content Quantity 30-40 reels month 15-20 stories week Content Performance Growth in organic reach Increase in store footfall through social content Engagement rate Brand Building Consistent storytelling Humanized customer moments Quality visuals Customer-Led Content 8-10 customer story videos month 4-6 transformation videos month Requirements Strong reel-making skills Good sense of storytelling aesthetics Basic video editing CapCut Premiere preferred Comfortable shooting on iPhone Camera Confident in talking to customers on-screen Passion for fashion craftsmanship or luxury products Proactive creative and highly observant Able to work independently without founder supervision Bonus Skills Not Mandatory Photography knowledge Script writing Experience in fashion content creation Proven viral reels in portfolio Basic graphic design What We Offer Competitive salary Performance-based incentives Opportunity to build a brand from the ground up Creative freedom experimentation Work directly with founder core team Exposure to fashion content and craftsmanship Comfortable aesthetic shooting environment A role where your content directly impacts real sales How to Apply Send the following to your email Resume Portfolio Instagram TikTok link 3 sample reels you re proud of 2 ideas for viral videos for a shoe brand Job Types Full-time Fresher Pay 20 000 00 - 26 000 00 per month Work Location In person

📌 Digital Content Creator (New Delhi)
🏢 Dapper Shoes
📍 New Delhi