Performance Marketing Manager - Spice Up Foods Kolkata About the Role Spice Up Foods is looking for an experienced Performance Marketing Manager to manage and scale our paid advertising on Meta Facebook Instagram and Google The role focuses on ROAS improvement audience testing and scaling online revenue in a structured and profitable way Experience Required 3-4 years of hands-on experience in Performance Marketing Meta and Google Ads Experience with D2C or food brands will be considered a strong added advantage Key Responsibilities Plan launch and optimise campaigns on Meta Ads and Google Ads Build and manage full-funnel ad structures TOF MOF BOF Improve ROAS from current 3 5x towards 5x sustainably Scale monthly online revenue from 5 lakhs to 10 lakhs with efficient spend Conduct daily campaign monitoring to reduce waste and improve conversions Run A B tests across creatives audiences hooks and landing pages Work with founders and creative teams to develop high-performing ad assets Set up and maintain tracking Pixel Conversion API Google Tag Manager Events Perform weekly and monthly reporting with insights and next steps Recommend CRO improvements for website landing pages and product pages Conduct competitor research in the ready-to-eat and D2C space Key KPIs ROAS consistently above 3 5x with a target trajectory toward 5x CAC reduction of 10-15 month-on-month Improved contribution of online paid ads to overall revenue Reduction of wasted ad spend by optimising targeting and creatives Predictable scaling ability from 5 lakh to 10 lakh per month revenue Preferred Skills Strong understanding of Meta Ads Manager and Google Ads Experience with D2C brands food brand experience is a positive differentiator Valuable analytical skills with comfort in Excel Sheets Knowledge of Shopify performance basics Ability to troubleshoot tracking and campaign issues without supervision Job Type Full-time Pay 350 592 02 - 500 000 00 per year Work Location Remote

📌 Performance Marketing Manager (India)
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📍 India