Job Title Marketing Lead Location Calicut Job Type Full-Time Experience 3 years in B2B marketing preferably in IT services SaaS or cloud solutions Job Summary We are seeking a strategic creative and execution-focused Marketing Lead to take charge of our marketing efforts This role involves planning and executing marketing strategies driving lead generation organizing high-impact events building the brand and ensuring the creation and execution of effective marketing content and digital campaigns Key Responsibilities 1 Marketing Strategy Planning Define and drive the overall marketing strategy aligned with business goals Create quarterly and annual marketing plans with defined KPIs and budgets Analyze market trends competitors and customer insights to refine strategy Align marketing goals with sales and business development efforts 2 Lead Generation Develop and execute B2B lead generation campaigns across digital email content and event channels Collaborate with the sales team to ensure lead quality and conversion Track and report campaign performance optimizing for ROI 3 Event Marketing Plan execute and manage physical and digital events e g webinars expos partner meets Drive attendance through targeted campaigns Measure event ROI and capture leads for sales follow-up 4 Brand Building Strengthen brand identity and ensure consistency across all platforms Drive visibility through storytelling PR opportunities partnerships and industry thought leadership Monitor and enhance the brand s presence across digital and offline touchpoints 5 Content Collateral Creation Oversee creation of high-quality marketing assets including Brochures company profiles service overviews Website content and landing pages Videos corporate films posters and social creatives Work with internal teams and vendors to maintain brand tone and visual appeal 6 Digital Marketing Strategy Execution Develop and manage integrated digital marketing campaigns SEO SEM email social content marketing Collaborate with the digital marketing team to plan implement and optimize campaigns Monitor analytics and ensure continuous improvement based on data-driven insights 7 Marketing Automation CRM Experience with tools like Zoho CRM HubSpot Salesforce or similar Implement workflows to automate lead nurturing and track the full customer journey Requirements 3 years in B2B marketing ideally in IT services SaaS or cloud products Strong understanding of marketing strategy branding digital campaigns and content creation Proven track record in lead generation and event marketing Excellent communication and leadership skills Proficiency in marketing tools like Google Analytics Zoho Adobe Creative Suite Bachelor s Master s degree in Marketing Business Communications or related field What We Offer Leadership role with high visibility and strategic impact A collaborative and innovative work culture Prospect to shape the marketing roadmap of a growing company Competitive salary with performance incentives Job Type Full-time Work Location In person

📌 Marketing Lead (Kerala)
🏢 TechBrein Solutions
📍 Kerala