Website Experience Engineer (WordPress& Webflow)

We're looking for someone who can bridge the gap between marketing, design, and engineering. This isn't just a website developer role. You'll own the performance, experience, and continuous evolution of our websites, ensuring they are fast, conversion-focused, scalable, and AI-ready.

You should be equally comfortable building a landing page in Webflow, debugging a WordPress plugin, optimizing Core Web Vitals, integrating APIs, and using AI-assisted ("vibe coding") workflows to ship faster.

What You'll Own

Website Development

● Build and maintain company websites on WordPress and Webflow.

● Develop new website sections, microsites, and campaign pages.

● Create reusable page templates and components.

● Ensure responsive design across desktop, tablet, and mobile.

● Implement new features while maintaining clean, scalable code.

Landing Page Development

● Build high-converting landing pages for marketing campaigns.

● Work closely with Product Marketing and Demand Generation teams to rapidly launch campaigns.

● Optimize pages for lead generation and conversion.

● Set up A/B testing where required.

Website Performance & Technical SEO

● Improve Core Web Vitals.

● Optimize page speed, image delivery, caching, lazy loading, and asset loading.

● Maintain technical SEO best practices.

● Implement structured schema markup.

● Monitor crawl health, indexing, redirects, broken links, and site architecture.

Interactive Experiences

Build tools that improve engagement such as:

● ROI calculators

● Pricing calculators

● Assessment tools

● Interactive product demos

● Comparison pages

● Forms and workflows

● AI-powered website experiences

Website Operations

● Monitor uptime and reliability.

● Manage deployments.





● Maintain staging and production environments.

● Handle backups and disaster recovery.

● Ensure security best practices are followed.

Skills Required

CMS

● WordPress

● Webflow

Frontend

● HTML5

● CSS3

● JavaScript (ES6+)

● Responsive Design

● Tailwind CSS (preferred)

Backend

● PHP (WordPress)

● Python

● REST APIs

● GraphQL (good to have)

DevOps & Infrastructure

● Git

● GitHub

● Jenkins

● CI/CD pipelines

● Docker (preferred)

● Linux basics

CDN & Performance

● Cloudflare

● CloudFront (good to have)

● CDN configuration

● DNS management

● SSL management

● Caching strategies

● Image optimization

Technical SEO

● Schema.org

● Robots.txt

● XML Sitemaps

● Canonicals

● Redirect management

● Google Search Console

● Core Web Vitals

● Lighthouse optimization

Analytics

● Google Analytics 4

● Google Tag Manager

● Microsoft Clarity

● HubSpot Tracking

● Event tracking

AI & Automation

● ChatGPT

● Claude

● Gemini

● Cursor / Windsurf / GitHub Copilot

● AI-assisted development workflows

● Prompt engineering

● Basic MCP/tool integrations (good to have)

Integrations

● HubSpot

● Zapier / Make

● CRM integrations

● Forms

● APIs

● Webhooks

What We're Looking For

Marketing Mindset

You can understand a marketer's objective and translate it into a fast, beautiful,



and conversion-optimized digital experience without requiring detailed technical specifications.

Design Sense

You have a solid eye for:

● Micro-interactions

● User experience

● Visual hierarchy

You don't just build pages that work. You build pages people enjoy using.

Problem Solver

● Debugs quickly.

● Learns current tools independently.

● Finds creative solutions.

● Uses AI to accelerate development rather than replace thinking.

Ownership

● Monitors website health proactively.

● Suggests improvements.

● Ships frequently.

● Documents work.

● Takes responsibility for production quality.

Nice-to-Have Skills

● React or Next.js

● Framer

● Headless CMS

● Webflow CMS API

● WordPress custom plugin development

● WooCommerce

● HubSpot CMS

● Figma to code

● Motion/GSAP animations

● Accessibility (WCAG)

● Internationalization/localization

● Security hardening (OWASP basics)

● CDN and edge functions

● Cloudflare Workers

● Server-side rendering

● Vector databases or AI search integrations

Success Metrics

● Website uptime above 99.9%

● Core Web Vitals consistently in the "Good" range

● Landing pages launched within agreed SLAs

● Improved landing page conversion rates

● Reduced page load times

● Zero critical SEO issues

● Faster experimentation and campaign launches

● High Lighthouse scores across Performance, Accessibility, SEO, and Best Practices

● Reliable, well-documented deployments with minimal production issues

This role is ideal for someone who enjoys wearing multiple hats: part frontend developer, part DevOps engineer, part technical SEO specialist, and part growth engineer, working closely with marketing to continuously improve the company's digital presence.

📌 Website Experience Engineer (Gurugram)
🏢 Unicommerce
📍 Gurugram