Key Responsibilities

- Edit short-form videos for Instagram Reels, YouTube Shorts, Meta, Google and other digital platforms.

- Create performance marketing videos focused on hooks, storytelling, retention and conversions.

- Edit student testimonials, campus content, events, founder stories and program-related content.

- Work closely with Copywriters and Performance Marketers to develop video concepts and scripts.

- Create multiple variations of videos for A/B testing.

- Add motion graphics, transitions, subtitles, sound effects, music and other elements to improve engagement.

- Repurpose long-form footage into multiple short-form content pieces.

- Adapt videos to different aspect ratios and placements, including 9:16, 1:1 and 16:9.

- Stay updated with current Instagram, YouTube and TikTok editing trends.

- Analyse video performance metrics such as hook rate, watch time, retention and CTR and use insights to improve future edits.

- Maintain Tetr's visual identity across video content.

- Work on tight deadlines while managing multiple projects simultaneously.

Requirements

- 13 years of experience in video editing, preferably in a digital marketing,



social media or advertising environment.

- Strong proficiency in Adobe Premiere Pro and After Effects.

- Experience with CapCut is a plus.

- Strong understanding of pacing, storytelling, transitions, sound design and visual hierarchy.

- Experience editing short-form social media and performance marketing videos.

- Understanding of current social media video trends.

- Ability to turn raw footage into engaging, platform-native content.

- Strong portfolio or showreel is required.

What We're Looking For

- Someone who understands that the first 2–3 seconds can make or break a video.

- Solid understanding of hooks, pacing and audience retention.

- Ability to create content that feels native to social platforms rather than traditional advertising.

- Strong creative instinct and willingness to experiment.

- Ability to work closely with copywriters, designers and performance marketers.

- Data-driven approach to creative – willing to iterate based on performance.

- Strong ownership, speed and attention to detail.

📌 Video Editor (Gurugram)
🏢 Shanti Informatics
📍 Gurugram