Position Overview

Job Title: Business Development - Cluster Head Reports To: Sales Head

Location: Regional Office with Cluster-wide Travel

Job Summary

Lead sales strategy and admissions performance across assigned VIBGYOR cluster schools. Drive enrollment targets, develop revenue strategies, and ensure sales excellence across all schools within the cluster

Key Responsibilities

1. Sales Strategy & Performance

Drive activities under each admission bucket based on school performance and capabilities: corporate tie-ups, preschool partnerships, online channels, offline channels, referral programs (parent/student/employee), sibling enrolments, existing students, readmissions, non-converted walk-ins (re-engagement), academy tie-ups (sports/arts/music), tuition centres partnerships, return to India families, K-10 programs, direct walk-ins/open houses, digital marketing leads, education consultant referrals

Review admission numbers across cluster schools to achieve enrollment targets under each bucket for different boards

Develop & execute comprehensive sales strategies for underperforming schools

Drive revenue generation strategies customized to each school,

Lead sales funnel from lead generation to conversion

Create performance dashboards and conduct regular reviews of SDOs

Analyze market trends and competition to optimize performance

1. Team Management & Operations

Directly manage School Development Officers (SDOs) across the cluster Conduct daily huddle meetings with all cluster SDOs

Oversee Relationship Executives (REs) performance and conversions through SDOs

Analyze performance of SDOs and REs

Plan and conduct training workshops for SDOs and RE cell

Foster culture of innovation and continuous improvement

Implement performance management systems

1. Sales Operations

Monitor and optimize performance across key areas: admission target achievement by bucket, counselling process efficiency, parent engagement activities, student initiatives, preschool partnerships, events execution, social media presence, employee referrals,



corporate partnerships Collect daily reporting of walk-ins and admissions from all schools

Ensure counselling process compliance across schools with proper counselling sheets

Implement standardized processes with local market adaptations

Ensure compliance with institutional policies

1. Field Operations & School Support

Visit all schools within the cluster every month Provide hands-on support to underperforming campuses

Implement turnaround strategies for schools not meeting targets

Conduct regular review calls with Principals and SDOs

Support SDOs in grand event conduction

Coordinate between schools for cluster-level events

1. Innovation & Initiative Development

Design and launch cluster-specific initiatives to motivate schools Develop programs to increase brand visibility and market penetration

Identify and implement industry best practices

1. Reporting Analytics

Support sales head in report creation by collating all school details Develop real-time dashboards for tracking KPIs

Present regular updates to Sales Head

Conduct data-driven analysis to identify opportunities

Apply innovative thinking to identify recent admission buckets

Develop strategies for generating walk-ins and admissions

1. Cross-Functional Collaboration

Collaborate with marketing team for cluster-specific initiatives Ensure sales messages align with educational philosophy
1. Retention Management

Monitor LC trends across cluster schools to identify attrition patterns

Develop proactive retention strategies

Implement early intervention programs for at-risk students

Collaborate with principals and academic teams on student withdrawals

Analyze exit interview data for targeted solutions

1. Lead Management

Implement effective lead management processes Use data-driven approaches to track and nurture leads

Monitor ROI on sales initiatives and optimize strategies

Qualifications & Requirements

Education & Experience

Bachelors in Business Administration / Sales Management

8-10 years sales experience

3+ years in leading teams (education sector preferred)

Proven track record in multi-location operations

📌 Urgent Opening For Cluster BD (Mumbai)
🏢 Vibgyor Group of Schools
📍 Mumbai