About the Role

We are looking for a dynamic, growth-oriented, and tech-savvy Senior Digital Marketing Lead to drive our B2B SaaS marketing initiatives. The ideal candidate will have a strong background in SaaS product marketing, performance marketing, team leadership, and demand generation. This role requires someone who is passionate about leveraging AI-powered marketing tools and data-driven strategies to accelerate business growth.

Key Responsibilities

- Develop and execute end-to-end digital marketing strategies for B2B SaaS products.
- Drive lead generation and customer acquisition through performance marketing campaigns.
- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other digital platforms.
- Lead SEO, SEM, content marketing, email marketing, and social media initiatives.
- Analyze campaign performance, generate actionable insights, and continuously improve ROI.
- Lead, mentor, and manage the digital marketing team to achieve business objectives.
- Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business goals.
- Leverage AI-powered marketing tools and automation to improve campaign effectiveness and operational efficiency.
- Stay updated with the latest digital marketing trends, SaaS growth strategies, and emerging technologies.

Required Skills & Qualifications

- 3 - 7 years of overall digital marketing experience.




- Minimum 3 years of hands-on experience in B2B SaaS Product Marketing.
- Proven expertise in Performance Marketing and Lead Generation.
- Experience managing and mentoring a digital marketing team.
- Strong knowledge of SEO, SEM, Google Analytics, LinkedIn Marketing, Email Marketing, and Marketing Automation.
- Familiarity with AI-driven marketing tools and growth marketing strategies.
- Excellent analytical, communication, and stakeholder management skills.
- Ability to thrive in a fast-paced, target-driven environment.

What We Are Looking For

- A proactive and growth-oriented marketing leader.
- Strong business acumen with a data-driven decision-making approach.
- Passion for technology, AI, and digital innovation.
- Excellent leadership, ownership, and execution skills.
- Ability to work collaboratively across cross-functional teams.
- Immediate joiners or candidates with a notice period of up to 15 days will be preferred.

What You'll Get

- Opportunity to work with a fast-growing B2B SaaS company.
- Exposure to AI-driven marketing technologies and cutting-edge products.
- Leadership opportunities with high ownership and visibility.
- Collaborative, learning-focused, and growth-oriented work environment.
- Competitive salary and career advancement opportunities.

Interested Candidates, Please share cv with subject line Senior Digital Marketing Lead (B2B SaaS) to [email protected]

📌 Urgent Hiring - Senior Digital Marketing LeadB SaaS) (Bengaluru)
🏢 TYASuite Software Solutions
📍 Bengaluru