Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters) KRA1 Development of applicators Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.

- Implementing Vikas schedules
- Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level KRA2 Customer Service Customer service by providing effective customer care to enhance customer loyalty & satisfaction Visiting & supervising sites for better execution of job - Finding solutions to the customers problems & issues
- Attending product & execution related complaints KRA3 Demand generation Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan - Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
- Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval
- Providing handy samples of various white cement applications, recent products to retail team for promotion through retail network
- Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.




- Conducting purity campaigns to educate our customers and enhancing the brand image KRA4 Attending Customer Quality Complaints To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer.

Visit to site and physically examine the application sites.

- To organize testing of product through R&D.;
- Feedback to Customer & CASC Head.
- Regular testing of product through independent laboratory.
- CRM KRA5 CRM: CRM & appraising the management regarding competitors activities Organizing and conducting factory visits of applicators to ensure their loyalty - Providing technical support to direct users & helping them in getting better quality for maintaining good relations
- Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
- Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis Training - Organizing and conducting training sessions for team members for white cement applications, new products
- Solving the product & applications related problems & queries of team members on a regular basis KRA6 Training Organizing and conducting training sessions for team members for white cement applications, new products.
- Solving the product & applications related problems & queries of team members on a regular basis

📌 TTSE CASC - Surat (India)
🏢 UltraTech Cement
📍 India