Role Responsibilities

- Volume and Value achievement
- Responsible for the brand wise / segment wise sales volume achievement in the territory by
- developing and monitoring individual sales objectives on monthly /quarterly and annual basis.
- Prepare the volume schemes and communicate the same to distributors and retailers.
- Ensure the NSV achievement in the territory as per budget by selling profitable/high end brands and maintaining the right brand mix.
- Brand Activations and Visibility
- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and
- variants of the respective brands in the territory.
- Manage the current product launches in the region with WOD and DOD.
- Execute merchandising and promotional programs as per state marketing strategies.
- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.




- Ensuring proper usage of brand and promotional elements and ensuring proper visibility and
- displays at retails.
- Quality, distribution, visibility, promotion, price and persuasion at the outlet.
- Execute of the marketing plans in the territory as per the guidelines of the from state/regional
- marketing team while working within company policies, resources and budgets.
- Engaging with marketing team for tie-up events and associations.
- Responsible for training, deployment and evaluation of the third-party employees.
- Market visit adherence and reporting
- Ensuring the visit frequency and coverage of the outlets in the territory is as per set norms and daily journey plan.
- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
- Keep a track on the competitor's ac

📌 TSE (Tier 2) (Shillong)
🏢 Diageo India
📍 Shillong