Position Title:Trade Marketing ManagerDepartment/Location:Recent Delhi Reports to:Marketing ManagerEmployment Type:Permanent Fulltime

Industry Type: FMCG/ Alcobev/ F&B;

Key Relationships:Internal: Across Functional Heads External : Consultants , Educational Institutions

Job Purpose / Overall Objective:

Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region :

- Build calendar for each activity on the basis of building blocks.
- Execute as per plan by proper communication down the line to Sales team (BDM and BDE)
- Tracking and monitoring of the same through proper tracking mechanism
- Planning and execution of occasion/festival/event based promos/programs
- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.
- Develop CCP programs in coordination with brand team and execute the same though the regional Trade marketing and sales team.

-New business development - expansion/activation
- Planning execution of Portfolio Model stores
- Assist Sales in execution of new outlet/town opening plan

Visibility :

- Plan/implement merchandising/visibility progress
- POSM sourcing & execution

- Vendor management

Cost and process compliance :

- Budgeting for TM spends across all brands/channels/regions




- Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing
- Prepare cogent data analysis of effectiveness of money spent

Training and Development of Front Line :

- SE/SR/Merchandiser/3P manpower - Training/Motivation/coaching
- Tracking effectiveness and take corrective actions

People development :

- Motivation/ Coaching/ Training of each team member to align the TM team towards the business objectives
- Set clear objectives with each team member which are consistent to organizational goal
- Review progress results, objectives and take corrective actions
- Set training objectives for the team to ensure development

Wok Experience:

- Work experience as Trade Marketing Role/ similar role
- Leadership & Creative abilities
- MBA in Marketing or equivalent degree
- Minimum Work Experience of 3 to 5 years.

Technical Skills or knowledge:

- Ability to foster strong relationship with internal & external customers.
- Effective management skills
- Excellent Analytical skills
- Proven Leadership Skills
- Vendor Management skills is a must

Behavioural Competencies:

- Confident and engaging communicator
- Effective time management skills
- Effective planning and organisational skills
- Proven ability to coach, lead and develop a team to achieve department objectives
- Self- motivated and able to work on own initiative

📌 Trade Marketing (New Delhi)
🏢 Brindco Sales
📍 New Delhi