About Sturlite Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The

Territory Sales Manager owns the sales performance and channel health of Sturlite's Lighting business across an assigned area (typically 36 districts). The TSM leads a team of Sales Executives, manages key accounts and distributors, drives scheme adoption, and ensures the business grows sustainably through robust channel engagement and credit discipline.

Key Responsibilities Deliver area-level primary and secondary revenue targets; own the monthly sales plan and forecast

Lead, manage,



and develop a team of 48 Sales Executives through structured reviews, ride-alongs, and coaching

Build and deepen relationships with key distributors, super-stockists, and influential dealers in the area

Execute go-to-market strategies including new product launches, schemes, and price changes at the area level

Manage distributor health: monitor inventory levels, claim settlements, and ROI to ensure partner satisfaction

Maintain strong credit discipline oversee collections, set credit limits, and resolve outstanding disputes

Identify new territory white-spaces and drive systematic expansion of the dealer/distributor network

Track and report competition movement, pricing intelligence, and market trends to the State Head

Own the recruitment and onboarding of Sales Executives in coordination with the HR/TA team

Achieve Dealer NPS and relationship quality metrics as defined in the sales incentive framework

📌 Territory Sales Manager (Pathanamthitta)
🏢 Sturlite India
📍 Pathanamthitta