Drive sales growth of the company's wood coating portfolio (PU, Melamine, NC, Polyester, Water-Based Coatings, Wood Stains, Primers, etc.) within the assigned territory by developing dealer networks, engaging contractors and furniture manufacturers, and achieving sales targets while ensuring customer satisfaction.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and expand the dealer/distributor network.
- Identify and appoint current dealers and channel partners.
- Build relationships with furniture manufacturers, carpenters, contractors, architects, interior designers, and OEM customers.
- Conduct product demonstrations, training sessions, and applicator meets.
- Generate demand through project visits and specification selling.
- Ensure product availability and maintain inventory at dealer locations.
- Monitor competitor activities, pricing, and market trends.
- Implement promotional schemes and marketing campaigns.
- Resolve customer complaints and coordinate with technical service teams.
- Prepare sales forecasts, territory plans, and MIS reports.
- Ensure timely collections and maintain healthy receivables.