The incumbent will be responsible for planning and executing channel marketing events, business activations and partner engagement initiatives across India while supporting day-to-day marketing operations. The role will manage end-to-end event execution, partner branding, vendor management, procurement, budgeting and marketing operations to ensure timely delivery, operational excellence and consistent brand experience across all business channels. The incumbent will work closely with Business, Sales, Product, Distribution and Support Functions to drive channel engagement and support business growth.

Role & responsibilities

Event Management & Activations

Plan and execute end-to-end marketing events including branch launches, channel partner meets, corporate engagement programs, exhibitions, developer events, leadership visits, internal events and other business activation initiatives. Ensure seamless execution, stakeholder coordination and adherence to brand standards.

Partner Expansion & Engagement

Support business teams in partner acquisition and engagement initiatives by planning and executing partner onboarding programs, engagement campaigns, activation initiatives and networking events to strengthen the channel ecosystem.

Partner Branding & Visibility

Drive execution of partner branding initiatives across business verticals by ensuring timely implementation,



brand compliance and enhanced visibility across partner touchpoints.

Marketing Operations & BAU Support

Manage day-to-day marketing operations including artwork coordination, print production, vendor management, PO creation, invoice processing, budget tracking, logistics, inventory management, approvals, compliance and timely support for business requirements. Ensure smooth execution of all BAU marketing activities.

Vendor Management & Procurement

Build and manage relationships with event agencies, fabrication partners, printers, production vendors and venue partners. Drive cost optimization, service quality and timely delivery while ensuring adherence to procurement processes.

Process Excellence & Cross-functional Collaboration

Develop standardized event processes, documentation and MIS. Collaborate with Sales, Product, Distribution, Procurement, Finance, Compliance and regional teams to ensure productive execution of marketing initiatives and continuous process improvements.

Key Skills

- Event Management
- Ability to travel extensively
- Vendor Management
- Budget Management
- Negotiation
- Stakeholder Management
- Communication
- Time Management
- MS Excel
- PowerPoint
- Attention to Detail

Preferred candidate profile candidate with 3 - 6 years of relevant experience in a similar profile. preferred industry - NBFC / Bank / insurance

📌 Team Member - Channel Marketing (Goregaon)
🏢 Aditya Birla Housing Finance
📍 Goregaon