Job Description

Job Description – Paid Ads Manager

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Position: Paid Ads Manager

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Department: Digital Marketing

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Location: Mohali Campus

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Experience: 4–6 Years

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Preferred: Immediate Joiner

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Job Summary

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We are looking for a results-driven Paid Ads Manager to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have expertise in performance marketing, campaign optimization, lead generation, and data-driven decision-making to maximize ROI and achieve business objectives.

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Key Responsibilities

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Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, Linked In Ads, and You Tube Ads .
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Manage campaign budgets and improve performance through effective ROAS and CPL optimization.
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Perform keyword research, audience segmentation, competitor analysis, and campaign strategy development.
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Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel , and other analytics tools.
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Generate performance reports and provide actionable insights to improve campaign effectiveness.
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Conduct A/B testing for ad creatives, landing pages, and campaign strategies.
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Collaborate with content, creative, and marketing teams to develop high-performing campaigns.
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Stay updated with the latest digital marketing trends, platform updates, and best practices.
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Required Skills

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Hands-on experience in Google Ads and Meta Ads Manager .
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Robust knowledge of GA4, GTM, Google Search Console , and conversion tracking.
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Experience in remarketing, A/B testing, and campaign optimization .
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Robust analytical and data interpretation skills.
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Ability to monitor KPIs and optimize campaigns for lead generation and ROI.
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Excellent communication and stakeholder management skills.
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Preferred Qualifications

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Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
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Google Ads and Meta Blueprint certifications will be an added advantage.
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Experience in the Education/EdTech industry is preferred.
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📌 Paid Ads Manager Punjab
🏢 Chandigarh University - HR Department
📍 Punjab