Job Description Job description/n ABOUT CRETIKPANDA
/n We're a quick-growing e-commerce brand house, building and scaling our brands from scratch.
/n From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.
/n Our mission is easy: create content that people love, share, and can't scroll past.
/n ABOUT THE ROLE
/n We are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram. The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.
/n RESPONSIBILITIES
/n /n Write compelling scripts for short-form video ads (15–60 seconds)
/n Create scroll-stopping hooks within the first 3–5 seconds
/n Develop scripts focused on product benefits, problem-solving, and storytelling
/n Collaborate with the marketing and creative team for ad concepts
/n Adapt scripts based on performance data and feedback
/n Write in multiple tones (Hinglish, direct response)
/n Stay updated with current ad trends and viral formats
/n Handle, guide and give training to juniors or interns working under you.
/n /n REQUIREMENTS
/n /n Robust command of English and Hindi (Hinglish preferred)
/n Basic understanding of performance marketing and ad funnels
/n Ability to write crisp, engaging, and conversion-focused content
/n Creative mindset with attention to detail
/n Prior experience in ad scripts, content writing, or similar roles is a must
/n /n PREFERRED SKILLS
/n /n Understanding of consumer psychology and buying triggers
/n Knowledge of hooks and CTA writing
/n Ability to analyse winning ads and replicate frameworks
/n /n Location: Rohini Sector 18
/n Salary: ₹25,000 – ₹35,000