Job Title - Executive/Senior Executive – Modern Trade
Department Ecommerce
Role reports to (Designation) RSM
Travel Required % / Region As per requirement
Job Roles &Responsibilities;:
- Build road-map to leadership for Modern Trade Channel & Local Modern Trade, strategize and implement programs/plans for development of sales company Brands in this channel.
- Expanding the footprint to all local and regional chains as per the company priority.
- Customer Business Development through execution of category best practices and insights, and development of common strategic initiatives.
- Building constructive relationships with customers and collaborating with channel partners are essential aspects of the role. You will work closely with key accounts to understand their needs, build pipelines, and close deals.
- Achieve volume and sales targets through effective implementation of sales strategies, Identifying the key challenges and enablers; Sales planning/ stock requirement forecast.
- Prioritisation and deployment of available spends towards strategic focus areas and activities for chains and brands.
- Implementation of Stock Planning and Placement by using the pull and push method. This includes monitoring and taking action on slow-moving products, laggards, and top sellers to ensure optimal stock rotation.
- Track utilisation and effectiveness of trade spends in activities & channels along with the Go-To-Market Manager.
- Implement and utilize analytics to track sales trends and identify opportunities for growth.
- Experience of working with the startup Industry would be an added advantage.
- Essential & Desirable Education/Qualifications/ Work experience/technical skills i.e. what are the 'must haves' for this role
- Must have 3-5 years of experience with Modern Trade Stores & LMT ( D-Mart, Reliance Jio Mart, etc)
- Background in sales and marketing is essential
- Ability to effectively manage and develop key accounts
- Experience working with data analytics tools
- Bachelor’s degree in marketing or related field
Behavioral competencies/Key Skills:
- Good Communication Skills- Written and Verbal English
- Ability to work in fast - paced environment and deliver results under tight deadlines
- Good understanding and comfortable with Ecommerce Platforms, Online systems, Excel etc.
- Ready and willing to take up recent challenges and help organize the unorganized, ownership and independent performer
- Consumer mindset to understand user experience, persona and personalized marketing