Job Title: Sr. Data Analyst - Data Analysis : Experience required: 5-7 years

Job Title: Sr. Data Analyst - Data Analysis

: Experience required: 5-7 years

- Consultant Primary Market Research
- Quantitative Primary Market Research
- Design and execute advanced quantitative PMR studies, including ATUs, demand estimation, segmentation, conjoint / discrete choice modeling, MaxDiff, message testing, concept testing, and brand tracking studies.
- Translate business objectives into robust survey instruments, including screener logic, quota design, rating / ranking scales, trade-off exercises, patient chart modules, allocation exercises, and analysis-ready question structures.
- Develop detailed analysis plans covering cross-tabs, statistical significance testing, derived importance, key driver analysis, segmentation profiling, respondent-level modeling, preference share estimation, and sensitivity analyses.
- Oversee data quality and analytical rigor across fielding and reporting, including sample validation, straight-liner / speeder checks, outlier review, weighting, data QC, and interpretation of statistically meaningful findings.
- Qualitative Primary Market Research
- Design and execute qualitative PMR studies,



including IDIs, focus groups, advisory boards, online communities, ethnographic research, patient journey research, and hybrid qual-quant research designs.
- Develop technically sound discussion guides with structured probes, laddering techniques, behavioral elicitation methods, stimulus testing, concept exposure, message diagnostics, and decision-driver exploration.
- Analyze interview transcripts and notes using structured coding frameworks, thematic analysis, respondent archetyping, journey mapping, decision pathway mapping, and unmet-need identification.
- Synthesize qualitative findings into evidence-backed insights, distinguishing stated responses from underlying beliefs, motivations, barriers, emotional drivers, and behavioral triggers.
- Research Tools, Analytics, and Technology
- Use analytics and statistical tools such as Excel, Q, or equivalent platforms for data cleaning, analysis, visualization, and advanced modeling.
- Apply advanced research analytics including conjoint modeling, MaxDiff analysis, TURF, clustering, factor analysis, regression modeling

📌 SR. Data Analyst (Pune)
🏢 SWITS DIGITAL Private
📍 Pune