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Job Overview:

The Senior Creative Strategist (Copywriter) will be responsible for developing and executing creative content strategies across various channels. This role requires a combination of strong copywriting skills, strategic thinking, and the ability to inspire and lead a team of writers and creatives. The ideal candidate will have a proven track record of creating compelling content that aligns with brand objectives and drives engagement.

What's For The Candidate:

- Competitive salary based on experience.
- Versatile working hours and remote work options.
- Opportunities for professional development and leadership training.
- A creative and supportive work environment.

KEY RESPONSIBILITIES:

- Creative Strategy Development: Lead the development of creative content strategies that align with marketing goals and brand objectives, ensuring a consistent brand voice across all platforms.
- Copywriting Excellence: Write and oversee high-quality, engaging copy for various formats, including digital campaigns, social media, email marketing, and print materials.
- Team Leadership: Mentor and guide junior copywriters and creative team members, providing constructive feedback and fostering a collaborative environment.
- Collaboration: Work closely with cross-functional teams, including marketing, design, and product,



to develop integrated campaigns and content that meet business objectives.
- Market Research: Conduct research to understand target audiences, industry trends, and competitor strategies to inform content development and creative direction.
- Performance Analysis: Analyze the effectiveness of content strategies and campaigns, using insights to refine and enhance future initiatives.
- Presentation and Pitching: Present creative concepts and strategies to stakeholders, effectively communicating the rationale behind creative decisions.

Requirements:

- Bachelor's Degree in Marketing, Communications, English, or a related field (or equivalent experience).
- 5+ years of experience in copywriting and creative strategy, preferably in an agency or corporate marketing environment.
- Proven ability to develop and execute successful content strategies that drive engagement and results.
- Exceptional writing, editing, and storytelling skills, with a strong portfolio showcasing creative work.
- Strong leadership skills with the ability to inspire and motivate a team.

Job Location: Remote/Hybrid/In-Office

Note: To accomplish our vision, our Flagship Event 'IAC VISION 2030' would provide employment and career opportunities for millions of job-ready interns, freshers and professionals in our Industry Academia Community (IAC).

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📌 Sr Creative Strategist (Copywriter) (Mumbai)
🏢 Cloud Counselage
📍 Mumbai