EaseMyTrip embarked on its journey in 2008, initially focusing on the B2B2C (business to business to customer) distribution channel, offering travel agents access to its website to facilitate the booking of domestic airline tickets, thus catering to India's offline travel market. Subsequently, leveraging its stronghold in the B2B2C channel, the company expanded its operations into the B2C (business-to- customer) distribution channel in 2011, primarily targeting the growing travel requirements of the Indian middle-class population.
About
We are seeking a highly motivated and proactive Sr. Brand Alliance Executive for our team. As a Sr .Executive, you will learn in various aspects such as developing marketing campaigns, conducting market research, creating promotional materials and collaborating with other departments to coordinate marketing efforts. Sr. Brand Alliance Executive are also often involved in planning and attending events, monitoring competitor activity and evaluating the effectiveness of marketing strategies.
Responsibilities:.
Event Planning And Execution
- Plan and manage BTL and offline events, including exhibitions, promotions, product launches, and activations.
- Coordinate with internal teams and external vendors to ensure seamless event execution.
- Conduct site visits to evaluate potential event venues and ensure they meet event requirements.
- College Sponsorship & Partnership
- Develop and maintain relationships with college student organizations, and event coordinators.
- Execution of college event.
- Maintain relationships with sponsors and ensure fulfilment of sponsorship agreements.
- Requirements
- Excellent communication skills and knowledge of domain
- Bachelor's degree in Marketing Business, or a related field
- Strong analytical skills and interpersonal abilities
- Ready to work in field and event coordination
- Versatile with the rotational shifts and rotational week off
- Having own vehicle with valid driver's license
- Skills:- Marketing and Below The Line Marketing (BTL)