Key Responsibilities:

Creative Leadership Strategy

- Develop and execute creative strategies that enhance brand identity across digital, print, retail, and experiential marketing.
- Lead a team of designers, visual artists, and content creators to produce high-quality visual assets.
- Collaborate with marketing, product, and retail teams to ensure brand consistency and alignment across all touchpoints.
- Stay updated on industry trends, emerging technologies, and competitive landscapes to bring fresh, creative ideas.

Design Visual Communication

- 360 degrees creation of campaigns, photoshoots, video content, website visuals, social media creatives, packaging, and in-store branding.
- Ensure a luxury aesthetic and storytelling are maintained in all visual elements.
- Manage photoshoots and video productions, including mood board development, set design, and styling.
- Provide hands-on art direction, typography selection, layout design, and final approvals for creative assets.

Team Vendor Management

- Mentor and lead a team of designers and external creative partners (agencies, photographers, videographers, etc.).




- Manage relationships with creative agencies, freelancers, and production houses.
- Oversee project timelines, budgets, and deliverables, ensuring high standards of execution.

Qualifications Experience:

- 12- 15 years of experience in art direction, visual design, or branding, preferably in luxury, fashion, beauty, jewelry, or lifestyle industries.
- Proven expertise in graphic design, typography, photography direction, and video production.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).
- Experience leading creative teams and working cross-functionally with marketing and product teams.
- A strong portfolio showcasing high-end branding, digital campaigns, and creative storytelling.
- Excellent communication, presentation, and stakeholder management skills.

Preferred Skills:

- Understanding of luxury brand aesthetics and customer psychology.
- Knowledge of print production, packaging design, and environmental branding (retail spaces).

📌 Sr Art Director (Mumbai)
🏢 Caratlane
📍 Mumbai