Company Description The Quirky Naari is a fashion and lifestyle startup that leverages digital platforms and technology to promote bold, quirky fashion among millennials and Gen Z. The brand focuses on creativity and experimentation, offering distinctive styles that stand out in the market.

Using a data-driven approach, The Quirky Naari closely analyzes customer preferences and demand trends. This insight is used to design customized products that align with individual requirements. Team members join a fast-paced, creative environment where fashion, tech, and consumer insights intersect.

Role Description The Social Media Strategist role is a full-time, on-site position based in Delhi, India. The person in this role will plan, create, and manage daily content across social media platforms, ensuring brand consistency and audience engagement.

Responsibilities include developing and executing social media strategies, optimizing posts for reach and performance, and monitoring analytics to refine campaigns.

The Social Media

Strategist will collaborate with design, content, and marketing teams to align social media initiatives with broader brand and product goals.



This role also involves staying updated on trends, engaging with the online community, and supporting influencer collaborations and PR activities as needed.

Qualifications

- Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan and execute effective campaigns.
- Candidates should possess solid Communication and Public Relations skills to engage audiences, manage brand reputation, and support collaborations.
- Candidates should possess Content Strategy skills to plan, organize, and optimize content that aligns with brand objectives and audience needs.
- Candidates should have experience using social media analytics tools and insights to improve performance and guide decision-making.
- Candidates should demonstrate creativity, understanding of millennial and Gen Z fashion trends, and the ability to work collaboratively in a fast-paced startup environment.
- A bachelor’s degree in Marketing, Communications, Fashion Management, or a related field, and previous experience in fashion or lifestyle brands, will be beneficial.

📌 Social Media Strategist (Delhi)
🏢 The Quirky Naari
📍 Delhi