Senior Social Media Planner, Graphic Designer & Video Editor

Company: The BNK Group

Location: Mumbai (Work from Office)

Department: Marketing & Brand Communications

Reports To: Director – Business & Operations / Marketing Head

Employment Type: Full-Time

About The BNK Group The BNK Group is one of India's leading luxury interior design and turnkey execution firms, renowned for creating exceptional residential, hospitality, commercial, and bespoke environments. Our philosophy combines innovation, craftsmanship, and timeless design to deliver premium experiences for our clients.

As we continue to strengthen our digital presence and brand positioning, we are seeking a highly creative, strategic, and execution-oriented Senior Social Media Planner, Graphic Designer & Video Editor to lead our visual storytelling across all digital platforms.

Position Summary The Senior Social Media Planner, Graphic Designer & Video Editor will be responsible for developing and executing The BNK Group's digital content strategy while creating visually compelling graphics and premium-quality videos that reflect the company's luxury positioning.

This role demands a creative professional with strong storytelling abilities, excellent design sensibilities, and advanced video editing expertise. The successful candidate will work closely with the leadership, design, projects, sales, and marketing teams to conceptualize, produce, and publish engaging content that enhances brand visibility, drives audience engagement, and supports business development.

Key Responsibilities

Social Media Strategy & Planning

- Develop and execute comprehensive monthly and quarterly social media strategies aligned with business objectives.
- Create and manage content calendars across Instagram, LinkedIn, Facebook, YouTube, Pinterest, and emerging platforms.
- Identify digital trends, industry insights, and competitor activities to keep BNK's content relevant and engaging.
- Plan campaigns around project launches, client testimonials, events, exhibitions, awards, festivals, recruitment, and company initiatives.
- Monitor campaign performance and recommend improvements based on analytics and audience insights.

Content Creation & Brand Storytelling
- Conceptualize and develop creative content ideas that showcase The BNK Group's projects, design philosophy, craftsmanship, culture, and leadership.
- Write compelling captions, scripts, hooks, and storytelling narratives for social media and marketing campaigns.
- Create engaging content for luxury interiors, architecture, behind-the-scenes features, project walkthroughs, design tips, client stories, and corporate branding.




- Collaborate with internal stakeholders to transform technical information into engaging visual content.

Graphic Design
- Design premium-quality creatives for digital campaigns, social media, presentations, brochures, advertisements, invitations, proposals, and marketing collateral.
- Develop templates and maintain consistency across all brand communications.
- Ensure every creative aligns with The BNK Group's luxury identity and brand guidelines.
- Support branding initiatives for events, exhibitions, PR activities, and business development.

Video Editing & Motion Graphics
- Edit high-quality reels, cinematic project walkthroughs, interviews, promotional videos, testimonials, event highlights, and corporate films.
- Create engaging motion graphics, animations, transitions, typography, subtitles, and visual effects.
- Optimize videos for different platforms while maintaining premium production quality.
- Ensure timely delivery of all video content.

Photography & Content Production
- Coordinate and execute photography and videography at project sites, offices, events, and client locations.
- Plan and direct shoots with photographers, videographers, and external agencies where required.
- Maintain and organize the company's digital media library and content repository.

Brand Management
- Maintain consistency in visual identity and communication across all digital and offline touchpoints.
- Work closely with leadership to strengthen The BNK Group's market positioning.
- Support employer branding, recruitment campaigns, PR initiatives, exhibitions, and corporate events.
- Ensure all content reflects the company's premium standards and values.

Skills & Competencies
- Strong understanding of digital marketing and social media platforms.
- Excellent creative thinking and visual storytelling abilities.
- Advanced knowledge of composition, typography, colour theory, and luxury aesthetics.
- Robust photography and videography sensibility.
- Ability to manage multiple projects and meet deadlines.
- Strong communication, presentation, and interpersonal skills.
- Detail-oriented with a passion for design excellence.
- Self-driven, proactive, and capable of working independently.

Software Proficiency
- Adobe Photoshop




- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Adobe InDesign
- Lightroom
- Canva
- Figma (Preferred)
- CapCut
- Microsoft PowerPoint

Qualifications
- Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Multimedia, Mass Communication, Marketing, or a related field.

Experience 6+ years of proven experience in Social Media Strategy, Content Planning, Graphic Design, Video Editing, and Digital Brand Management. Candidates with experience in luxury interior design, architecture, hospitality, real estate, lifestyle, or premium consumer brands will be preferred. The ideal candidate should possess a strong portfolio demonstrating expertise in end-to-end content creation, campaign planning, branding, photography direction, video production, motion graphics, and creative storytelling across digital platforms.

Experience in managing multiple social media channels, driving audience engagement through data-driven strategies, coordinating with cross-functional teams and external creative partners, and delivering high-quality content within deadlines is essential. Prior experience in leading creative projects and building premium brand identities will be considered a significant advantage.

Key Performance Indicators (KPIs)

- Develop and execute monthly content calendars as per schedule.
- Deliver 20–25 high-quality posts and reels every month.
- Achieve consistent growth in engagement, reach, impressions, and followers.
- Maintain brand consistency across all communication channels.
- Ensure timely delivery of all marketing creatives and videos.
- Successfully execute photography and videography for projects and events.
- Build and maintain a structured digital asset library.
- Support award submissions, exhibitions, PR campaigns, recruitment branding, and business development initiatives through creative content.

Why Join The BNK Group?
- Be part of one of India's leading luxury interior design and turnkey firms.
- Work on prestigious residential, hospitality, and commercial projects.
- Collaborate with some of the industry's best designers and project teams.
- Lead the digital transformation of a premium design brand.
- Enjoy creative ownership, professional growth, and the opportunity to shape the visual identity of a fast-growing organization.

Position Summary PositionSenior Social Media Planner, Graphic Designer & Video EditorCompanyThe BNK GroupLocationMumbaiExperience6+ YearsEmployment TypeFull-TimeDepartmentMarketing & Brand CommunicationsReporting ToDirector – Business & Operations / Marketing Head

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