Learning Routes is one of India's leading education services platforms, helping learners and working professionals pursue higher education through top universities and institutions. We are looking for a creative and execution-driven Social Media Strategist to strengthen our digital presence and build engaging brand stories across platforms.

Responsibilities Develop and execute end-to-end social media strategies across platforms such as Instagram, LinkedIn, Facebook, and YouTube.

Independently manage the complete content lifecycle from ideation and scriptwriting to shooting, editing, publishing, and performance analysis.

Create engaging short-form and long-form video content aligned with brand objectives.

Write compelling scripts, captions, and content that drive engagement and brand awareness.

Edit videos and creatives using industry-standard tools.

Monitor social media performance, analyse insights,



and optimise content strategies based on data.

Stay updated with the latest social media trends, reels, and platform algorithms.

Coordinate brand shoots and ensure timely execution of content calendars.

Requirements 4-5 years of experience in Social Media Marketing or Content Strategy.

Robust expertise in scriptwriting, video creation, and video editing.

Ability to independently manage content planning, execution, and analysis.

Hands-on experience with editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar software.

Strong storytelling, communication, and creative thinking skills.

Experience in the EdTech industry is preferred but not mandatory. This job was posted by Vibhuti Arora from Learning Routes.

📌 Social Media Strategist (Gurugram)
🏢 Learning Routes
📍 Gurugram