Senior Programmatic Ads Expert (Amazon DSP Specialist)

Role Overview: We are looking for a highly strategic and technical Senior Programmatic Ads Expert with 5+ years of experience to lead our global B2C programmatic efforts. This role is specifically designed for an expert in the Amazon DSP ecosystem who has a proven track record of managing high-performance campaigns across the full funnel. You will be responsible for scaling CTV, App Install, and Subscription-based campaigns across 15+ international markets.

A critical component of this role is technical mastery of Amazon Marketing Cloud (AMC). You will be tasked with bridging the gap between Sponsored Ads and DSP through Multi-Touch Attribution (MTA) and leveraging "Clean Room" capabilities to overlap our first-party data with Amazon’s exclusive audience signals.

Key Responsibilities

- Design and manage programmatic campaigns across Display, Video, and Audio, with a heavy focus on the "Living Room" experience (Fire TV, Roku, PSN, and other CTV integrations).
- Lead the strategy for App Install and Subscription models, optimizing for downstream events like "Trial Started" or "In-App Purchase" rather than just CPM/CPC.
- Implement and test high-impact B2C creative formats, including e-commerce creatives (REC) and video-to-purchase experiences.
- Act as the lead for our Data Clean Room initiatives. Overlap our CRM and first-party customer data within AMC to create high-fidelity custom audiences and exclusion lists.
- Utilize AMC to visualize and optimize the Multi-Touch Attribution (MTA) journey,



analyzing how Sponsored Products, Sponsored Brands, and DSP touchpoints work together to drive conversions.
- Conduct sophisticated "exposed vs. unexposed" studies to measure the true incremental lift of programmatic spend on total Amazon sales.
- Manage and optimize budgets across a complex international footprint, including North America (US, CA), LATAM (BR, MX), EMEA (UK, FR, DE, IT, ES, Nordics), and APAC (AU/NZ).
- Adapt bidding strategies and audience targeting to account for regional nuances in consumer behavior and local privacy regulations (GDPR, LGPD, etc.).
- Align DSP tactics with other performance channels, including Affiliates and Search, to ensure a unified brand message and prevent budget cannibalization.
- Negotiate and manage Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) contracts with premium global publishers.

Qualifications
- 5+ years of hands-on programmatic trading experience, with at least 3 years focused heavily on Amazon DSP.
- Expert-level knowledge of Amazon Marketing Cloud (AMC) and SQL for custom querying.
- Deep understanding of Amazon’s Entity/Identity resolution across devices.
- Experience with CTV platforms (Roku, Fire TV) and gaming consoles (PSN/Xbox).
- Proven ability to manage B2C subscription or app-based products where LTV is the primary north star.
- Experience managing "Always-On" and seasonal campaigns across multiple currencies and time zones.
- Current Amazon DSP and Amazon Marketing Cloud certifications are highly preferred.

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