Position: Social Media – Specialist Organization: Lovely Professional University (LPU) Location: Jalandhar, Punjab Experience: 2–6 Years Employment Type: Full-Time About the Role

Lovely Professional University (LPU) is looking for a creative, data-driven, and enthusiastic Social Media Executive to strengthen our digital presence across multiple social media platforms. The ideal candidate should have hands-on experience in developing engaging content, managing online communities, executing social media campaigns, and driving audience engagement through innovative digital strategies.

This role requires someone who stays updated with the latest social media trends, understands platform algorithms, and can create impactful campaigns that enhance brand visibility, engagement, and lead generation. Key Responsibilities

Develop and execute social media strategies aligned with organizational branding and marketing objectives.

Manage and grow official social media handles across platforms including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, and emerging platforms.

Create engaging, creative, and platform-specific content including posts, reels, stories, carousels, short videos, and graphics.

Plan and maintain monthly content calendars in coordination with internal stakeholders.

Coordinate with graphic designers, photographers, videographers, and content writers to create compelling digital content.

Monitor daily engagement, respond to comments and messages, and foster an active online community.

Track social media trends, competitor activities,



and emerging digital marketing practices to keep content fresh and relevant.

Execute organic and paid social media campaigns to maximize reach, engagement, and conversions.

Monitor campaign performance using analytics tools and prepare actionable reports with recommendations.

Collaborate with admissions, branding, academic departments, and event teams to promote university initiatives, achievements, admissions campaigns, events, and student success stories.

Cover university events through live updates, stories, reels, and behind-the-scenes content.

Ensure consistency in brand tone, visual identity, and communication across all social media platforms.

Coordinate with influencers, alumni, students, and external partners for collaborative campaigns.

Optimize content based on audience insights, engagement metrics, and platform best practices.

Maintain a content repository and ensure timely publishing of approved content.

Required

Skills

Strong understanding of major social media platforms and their algorithms.

Excellent written and verbal communication skills.

Creative storytelling and content creation abilities.

Knowledge of social media analytics and reporting.

Familiarity with Meta Business Suite, LinkedIn Campaign Manager, and YouTube Studio.





Understanding of social media advertising and campaign optimization.

Basic knowledge of SEO, digital marketing, and content marketing.

Strong coordination, planning, and time management skills.

Ability to multitask and work in a fast-paced setting.

Strong attention to detail and creative thinking.

Preferred Technical

Skills

Canva

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects (basic knowledge preferred)

Meta Business Suite

Google Analytics

Social media scheduling tools (Buffer, Hootsuite, Sprout Social, etc.)

Microsoft Office / Google Workspace

Preferred Qualifications

Bachelor's or Master's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Public Relations, Media Studies, or a related field.

2–6 years of relevant experience in social media management, digital marketing, branding, or content marketing.

Experience in the education sector will be an added advantage. What We're Looking For

Passion for social media and digital storytelling.

Creative mindset with strong visual and content instincts.

Ability to identify trends quickly and create engaging content.

Strong analytical skills with a performance-driven approach.

Team player with excellent interpersonal skills.

Self-motivated, proactive, and capable of managing multiple campaigns simultaneously. Interested candidates can share their updated resume along with Current CTC, Expected CTC, Notice Period, and Portfolio (if available) at: [email protected]

📌 Social Media - Specialist (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar