Social Media & Marketing Specialist: MerchnTales Studios Location: Hauz Khas, South Delhi.

Type: Full-time Reports to: Founder, Merchntales Studios About Merchntales Studios Merch&Tales; Studios, we approach photography as a strategic tool. Our work is driven by a clear understanding of brand identity, product positioning, and visual communication. By combining refined creative direction with strong technical execution, we create imagery that is consistent, intentional, and commercially effective.

We're looking for someone to grow our social presence and turn that audience into real client bookings.

The Role

We need a Social Media & Marketing Specialist who can both showcase our photography work online and generate a steady stream of booking inquiries. This role blends content/community management with hands-on lead generation, you'll own our Instagram presence and be responsible for the leads it produces. What You'll Do

Plan and post a regular content calendar (reels, portfolio carousels, behind-the-scenes, client features) across Instagram and other relevant platforms

Manage DMs, comments, and inquiries and respond promptly and route serious leads to booking

Run paid lead-gen campaigns (Meta/Instagram Ads, Google local ads)



targeted at people looking to book shoots

Track inquiries and conversions to know cost per lead and lead-to-booking rate

Coordinate with photographers to source fresh content from shoots (reels, teasers, testimonials)

Build partnerships/collaborations (venues, vendors, influencers) that bring referral leads

Keep the studio's online presence (Instagram, Google Business listing, reviews) active and well-maintained What We're Looking For 1-3+ years running social media for a local business, studio, or service brand photography/events/wedding industry experience is a strong plus

Hands-on experience with Meta Ads / local lead-gen campaigns An eye for visual content, you know how to make a photography portfolio look good on social

Comfortable handling inbound inquiries and light client communication

Self-starter, comfortable in a small studio/startup setup What Success Looks Like A well-maintained, visually robust Instagram presence A consistent, trackable flow of booking inquiries from social/paid campaigns

Faster response times and higher inquiry-to-booking conversion To apply, send your portfolio/past work along with your resume to [email protected]

📌 Social Media Marketing Specialist (New Delhi)
🏢 Unified Sports u0026 Events
📍 New Delhi