We are looking for an experienced Social Media Manager – Performance Marketing to lead and optimize digital advertising campaigns across Meta (Facebook & Instagram) and Google platforms. The ideal candidate should have a proven track record in generating high-quality leads, improving campaign performance, and delivering measurable business results.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns on Meta Ads and Google Ads.

- Develop lead generation strategies to achieve business objectives.

- Monitor campaign performance and continuously improve ROI, ROAS, CTR, CPC, and conversion rates.

- Analyze campaign data and provide actionable insights through regular performance reports.

- Conduct audience research, A/B testing, and budget optimization.

- Coordinate with the creative and content teams to develop high-performing ad creatives.

- Manage campaign budgets effectively to maximize results.

- Stay updated with the latest digital marketing trends, advertising tools, and platform updates.

Requirements





- 8–10 years of experience in Performance Marketing and Digital Advertising.

- Strong hands-on experience with Meta Ads Manager and Google Ads.

- Proven experience in quality lead generation and conversion optimization.

- Excellent analytical and problem-solving skills.

- Strong understanding of campaign tracking, audience targeting, and performance metrics.

- Experience with Google Analytics, Meta Pixel, and conversion tracking is preferred.

- Excellent communication and team collaboration skills.

- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

Preferred Skills

- Meta Certified Professional and/or Google Ads Certification.

- Experience handling campaigns for multiple industries.

- Ability to independently plan, execute, and scale high-performing digital campaigns.

Pay: ₹25,000.00 - ₹30,000.00 per month

Advantages

- Paid time off

Work Location: In person

📌 SOCIAL MEDIA MANAGER (Panampilly Nagar)
🏢 Red Earth Branding and Advertising
📍 Panampilly Nagar