SOCIAL MEDIA MANAGER — END-TO-END DIGITAL & CONTENT GROWTH

Unitedlys | Premium Wellness & Personal Care | Amazon India

Full-Time | 100% Work From Home | Hyderabad-Based | Performance-Based Incentives

SERIOUS GROWTH PARTNERS ONLY — this is not a stepping-stone role, and not for time-pass applicants.

ABOUT THE ROLE

Unitedlys is a fast-growing, premium wellness and personal care brand, built on Amazon India since 2017 across Epsom salts, body washes, castor oil, and a growing portfolio of everyday wellness essentials. We're looking for one sharp, self-driven Social Media Manager to own our entire content and social growth engine — end-to-end.

This is not a role split across five freelancers and a coordinator. It is one seat, one owner, full accountability — from strategy and content calendars, to shoots, editing, design, publishing, community, paid growth, and reporting.

WHAT "END-TO-END" ACTUALLY MEANS HERE

You will personally own the full pipeline, not just the piece of it you're best at:

- Strategy & content calendar planning (quarterly, monthly, weekly)
- Shooting and editing Reels, Shorts & long-form video
- Graphic design for static posts, carousels & campaign creative
- Publishing, community management & day-to-day platform ownership
- Influencer sourcing, outreach, briefing & collaboration management
- Meta & Google Ads for growth and Amazon traffic
- Analytics, reporting, and turning numbers into the next content plan

If your expertise is genuinely strong in only one of these — for example, you're an excellent editor but don't design, run ads, or manage influencers — this is honestly not the right fit. We need one person who can own all of it, not a specialist in a single silo.

WHO THIS ROLE IS FOR

- You've genuinely run a brand's social media end-to-end before — not just contributed one piece of it.
- You want a long-term, serious career move — not a side gig or a resume line.
- You're comfortable being judged purely on results: followers, reach, engagement, traffic, and sales impact.
- You're confident stepping in front of a camera to represent the brand.

WHO SHOULD NOT APPLY

- You specialise in only one narrow skill (only editing, or only running ads, or only writing captions) and can't own the rest of the pipeline.
- You're testing the waters, between jobs, or looking for something low-effort.
- You need daily direction, task lists, and hand-holding to get work done.
- You're not open to being on camera on request — while this isn't the only requirement, camera-comfortable candidates will be strongly preferred.

ROLE SNAPSHOT

Location: Hyderabad, Telangana — candidate should be based in Hyderabad for occasional product shoots & in-person team syncs

Work Mode: 100% Work From Home / Remote

Role Type: Full-Time

Experience: 1–3 years preferred. Freshers with an exceptional, proven portfolio may also apply.

Compensation: Attractive fixed salary based on expertise, plus uncapped performance-based incentives tied to real growth metrics

Language: Proficient English — written and spoken (mandatory)

On-Camera: Comfortable representing the brand on camera in Reels & product videos — strongly preferred

Joining: Immediate preferred

Engagement Type: Performance-based. Continued engagement is subject to visible monthly results.

RESPONSIBILITIES & DELIVERABLES

Every responsibility below is result-oriented.



Each has a clear, measurable outcome — this is how performance will be gauged.

- End-to-End Content Creation — Reels, Shorts & Video (Instagram + YouTube)

Own content from concept to publish: scripting, shooting, editing, and posting. Reels must be built with genuine intent to go viral — scroll-stopping, story-led, action-driving. YouTube Shorts and long-form content included.

- On-Camera Brand Representation

Be comfortable stepping in front of the camera to represent Unitedlys — explaining products, demonstrating usage, and building a recognisable face for the brand across Reels and product videos. Candidates willing to do this confidently will be strongly preferred.

- Graphic Design & Creative Assets

Design static posts, carousels, campaign creative, and thumbnails using Canva, Photoshop, Illustrator or equivalent — with a strong sense of colour, layout, and brand consistency across every platform.

- Full Social Media Management (Instagram, Facebook, YouTube, LinkedIn)

Own every platform end-to-end. Consistent, result-oriented posting — daily Stories, weekly Reels, regular feed content. Growth in followers, reach, and engagement must be visible month on month.

- Content Calendar Planning

Build and manage quarterly, monthly, and weekly content calendars aligned to launches, campaigns, and growth targets — planned a minimum of one week in advance, with zero missed posting days.

- Influencer & Creator Collaboration Management

Identify, reach out to, negotiate with, and manage creators end-to-end — gifting, briefs, hooks, styling direction, follow-ups, and posting timelines — with no handholding required from the founder.

- Social Media Growth Strategy & Trend Tracking

Track platform algorithm changes, competitor activity, and emerging formats. Bring creative, data-backed ideas that consistently grow the brand's organic reach and translate into indirect growth on Amazon.

- Meta Ads & Google Ads — Follower Growth + Amazon Traffic

Independently set up, run, and optimise Meta Ads and Google Ads campaigns for two outcomes: growing Instagram followers/engagement, and driving external traffic to Amazon listings to strengthen organic ranking.

- Analytics, Reporting & Actionable Insights

Monitor performance across all platforms and translate the numbers — follower growth, engagement, traffic, and sales impact — into clear, actionable recommendations for the next content cycle.

- External Traffic to Amazon — Strategy & Tracking

Understand how social-driven traffic impacts Amazon's algorithm and organic ranking. Build, execute, and continuously optimise a strategy for consistent social-to-Amazon traffic.

- AI Tools Mastery

Proficient and proactive with AI tools for ideation, scripting, editing, design, and workflow automation — ChatGPT, CapCut AI, Canva AI, Adobe Firefly, and similar, used to genuinely speed up and improve output.

- Self-Sufficient, End-to-End Execution

Execute independently without daily direction.



Set your own deadlines, manage your own calendar, and self-review your output. If visible month-on-month growth isn't delivered consistently, the engagement will conclude.

SKILLS & REQUIREMENTS

- End-to-end Reels & short-form video creation — concept to publish (portfolio mandatory).
- Confident on camera — comfortable representing the brand personally in Reels and product-explainer videos.
- Graphic design — Canva, Photoshop, Illustrator or equivalent, with a strong sense of colour, layout, and brand consistency.
- Video shooting & editing — phone or camera, using CapCut, Premiere Pro or equivalent.
- Meta Ads Manager & Google Ads — campaign setup, audience targeting, optimisation, and reporting.
- Robust written & spoken English — for captions, scripts, and collaboration outreach.
- AI tools fluency — actively used to create faster and better, not just aware of them.
- Analytics fluency — able to read platform data and convert it directly into the next action.
- Self-managed & deadline-driven — a genuine end-to-end owner, not a single-skill specialist.

STRONG ADVANTAGE

- Prior experience growing a brand account (not a personal page) on Instagram or YouTube.
- Experience managing influencer or creator collaborations end-to-end.
- Knowledge of YouTube SEO and long-form content strategy.
- Familiarity with analytics tools — Meta Insights, YouTube Studio, Google Analytics.
- Existing comfort and experience being on camera as a brand face or presenter.

COMPENSATION & GROWTH

This role comes with a genuinely attractive package for the right person:

- Attractive fixed salary, based on your expertise and experience.
- Uncapped, performance-based incentives — tied directly to followers, reach, engagement, external traffic, and Amazon sales impact.
- Fast-tracked growth in responsibility and pay for consistent, visible performers.
- No ceiling — this is designed to reward real output, not tenure.

PERFORMANCE TERMS

This role is entirely performance-driven. The following terms apply from Day 1.

Review Frequency: Monthly — results reviewed at the end of every month

Growth Expectation: Visible month-on-month improvement in followers, reach, engagement, and Amazon traffic

Independence Requirement: Zero dependency on management for daily execution — fully self-managed

Continuation Criteria: Consistent results across all platforms and Amazon impact metrics

Probation Period: First 3 months are probationary, with defined monthly KPIs

WHAT WE OFFER

- Full creative ownership of a growing, premium wellness brand — no micromanagement.
- 100% Work From Home flexibility.
- Attractive salary plus uncapped, performance-linked incentives.
- Direct exposure to Amazon brand building, external traffic strategy, and D2C growth.
- Direct mentorship from a founder with 9+ years of hands-on Amazon and D2C experience.
- A genuine growth path — from Social Media Manager into a broader Brand & Marketing leadership role as the brand scales.

HOW TO APPLY

Read this entire carefully before applying. We're looking for one serious, long-term partner — not a high volume of applicants. Please apply with your portfolio, past Reels/videos you've personally shot and edited, and — if you have any — examples of you on camera.

Apply here: https://forms.gle/uJ9oFiMdcmsbuKrJ9

📌 Social Media Manager – End-to-End | Remote (Hyderabad)
🏢 Unitedlys
📍 Hyderabad