Company Description HydraLakes is a land intelligence platform that delivers critical, location-specific land data directly to mobile devices. The platform serves a wide range of users, including farmers, families purchasing land, real estate professionals, developers, and renewable energy companies, by replacing slow and fragmented land research with instant insights.

Users can tap any point on the map to view survey boundaries, ownership details, water proximity, and plot measurements, and can generate KYL (Know Your Land) reports that analyze soil quality, crop suitability, risk factors, solar potential, and access to infrastructure. HydraLakes combines satellite imagery, global geospatial datasets, and AI to make land decisions faster and more informed, including an AI chat experience focused on individual plots. The team is growing quickly and is focused on solving large-scale, unsolved problems at the intersection of land, maps, geospatial data, and AI products.

Role Description The Social Media Content Creator will be responsible for planning, producing, and publishing engaging content across HydraLakes’ social media channels, with a focus on educating and inspiring current and potential users. Day-to-day activities include developing content calendars, creating short-form videos, graphics, and copy, and adapting complex product features—such as KYL reports and geospatial insights—into transparent, audience-friendly posts.

The role involves monitoring platform performance, responding to community comments and messages,



and collaborating with product and marketing teammates to align content with product launches and campaigns.

The Social Media Content

Creator will track analytics, run experiments with different formats and messaging, and refine content based on data and audience feedback. This is a full-time remote role.

Qualifications

- Candidates should possess strong social media content creation skills, including short-form video production, visual storytelling, and platform-native copywriting (e.g., for Instagram, X, LinkedIn, YouTube, and Reels/shorts).
- Candidates should possess skills in content planning and strategy, including editorial calendar management, campaign planning, and aligning social content with broader marketing objectives.
- Candidates should possess skills in digital marketing and analytics, such as basic familiarity with social media analytics tools, A/B testing, audience segmentation, and performance reporting.
- Candidates should possess skills in research and information synthesis, with the ability to understand technical topics (AI, maps, land data) and translate them into clear, accessible content for diverse audiences.
- Candidates should possess skills in writing and editing, including strong grammar, proofreading, and the ability to adapt tone and style for different platforms and target groups.
- Candidates should possess collaboration and communication skills, including comfort working with remote teams, receiving and implementing feedback, and coordinating with design, product, and marketing stakeholders.

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📌 Social Media Content Creator (Bengaluru)
🏢 HydraLakes
📍 Bengaluru