Company Description Gradiks Global Studies Pvt. Ltd. is a leading study abroad and career solutions consultancy supporting learners from India in achieving international education and career goals across Europe, the UK, and other top destinations.

The organization offers end-to-end guidance for programs such as MBBS, Nursing, Allied Health Sciences, Business, IT, and various career-focused degrees and diplomas. Services include university admissions, visa processing, documentation, scholarship and financial guidance, and comprehensive pre-departure and post-arrival support. With offices in Kerala, Kochi, Calicut, and Dubai, Gradiks Global operates with a strong commitment to transparency and tailored counseling, helping each learner access global opportunities.

Role Description The Social Media Ads Specialist / Performance Marketer role is a full-time, on-site position based in Kochi. The specialist will plan, create, and manage paid campaigns across platforms such as Meta (Facebook/Instagram), Google, YouTube, and other relevant channels to generate qualified leads for study abroad programs.

Day-to-day tasks include audience research, campaign setup and optimization, A/B testing of creatives and ad copies, monitoring performance metrics, and adjusting bids and budgets to improve ROI. The role also involves collaborating with counseling and marketing teams to align campaign messaging with target programs,



preparing performance reports and insights, and recommending strategies to scale successful campaigns. Ensuring compliance with platform policies and maintaining brand consistency across all advertising activities are integral parts of this position.

Qualifications

- Proficiency in performance marketing, including managing paid campaigns on platforms such as Meta Ads, Google Ads, and YouTube Ads.
- Solid skills in campaign strategy, audience segmentation, keyword and interest research, and funnel optimization for lead generation.
- Ability to analyze campaign data, interpret KPIs (CPL, CTR, CPC, conversion rate), and use analytics tools to drive data-informed decisions.
- Experience in creating and testing ad creatives and copies, with basic familiarity in collaborating on design and video assets.
- Knowledge of remarketing strategies, budget management, and scaling campaigns while maintaining or improving ROI.
- Excellent written and verbal communication skills, with the ability to present reports and insights clearly to internal stakeholders.
- Bachelor’s degree in Marketing, Business, Communication, or a related field; certifications in digital marketing or ads platforms are an advantage.
- Previous experience in education, edtech, or study abroad marketing is beneficial, along with a strong interest in international education trends.

📌 Social Media Ads Specialist / Performance Marketer (Kochi)
🏢 Gradiks Global Studies
📍 Kochi