Position SEO Content & Copy Writer Salary : 30k to 35k per month in hand Location Delhi Public School, Dwarka Expressway, Gurugram Employment Type Full-Time, On Site - Monday to Friday - 8am to 4pm , Saturday - 8am to 3pm About the Role Delhi Public School, Dwarka Expressway is seeking a creative, research-driven, and SEO-focused Content & Copy Writer who can build the school's digital presence through compelling storytelling and high-performing content. The ideal candidate will combine strong writing skills with SEO expertise to improve organic visibility, drive website traffic, and create meaningful engagement with parents, students, and the wider education community. This role requires someone who understands both search engine optimization and persuasive copywriting while maintaining the premium voice and values of the school.

Key Responsibilities SEO Content Strategy Develop and execute an SEO content strategy aligned with admissions and brand objectives. Perform keyword research using SEO tools to identify high-impact opportunities. Create topic clusters and content calendars based on search trends and user intent. Monitor search rankings and continuously optimize content performance.

Website Content Write and optimize: Landing pages Admission pages Programme pages Curriculum pages Faculty profiles Event pages Student achievement stories Ensure all website content follows SEO best practices while maintaining readability. Blog & Thought Leadership Produce high-quality blogs on: Parenting Education Child development Future-ready learning Cambridge & CBSE education School life Educational trends Research industry trends and convert insights into engaging articles.





Marketing Copywriting Create persuasive copy for: Meta Ads Google Ads Website banners Landing pages Email campaigns WhatsApp campaigns Admission campaigns Event promotions Video scripts Instagram captions LinkedIn content SEO Optimization Optimize meta titles and descriptions. Improve internal linking. Write SEO-friendly URLs. Optimize headings (H1-H6). Implement schema recommendations where applicable. Improve content readability and keyword placement.

Performance Analysis

Track content performance using: Google Analytics Google Search Console SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.) Generate monthly SEO performance reports. Recommend improvements based on analytics.

Collaboration Work closely with: Marketing Team Design Team Admissions Team Academic Leadership Videographers & Social Media Team to ensure consistent messaging across all communication channels.

Required Skills Excellent written English Strong grammar and proofreading skills SEO writing expertise Keyword research On-page SEO Content optimization Copywriting Storytelling Research skills Content planning Basic understanding of Google Analytics Familiarity with Search Console CMS experience (WordPress preferred) AI-assisted content creation (ChatGPT, Gemini, Claude, etc.) with robust editing skills Preferred Qualifications Bachelor's degree in English, Journalism,



Communications, Marketing, or related field. 2–5 years of experience in SEO content writing, digital marketing, or copywriting.

Experience in the education, EdTech, or school sector is preferred. Portfolio demonstrating SEO blogs, landing pages, website copy, and campaign content.

Desired Qualities

Creative storyteller with attention to detail. Strong understanding of search intent and user behaviour. Ability to simplify complex educational concepts. Passion for education and child development. Highly organised with excellent time-management skills. Ability to work in a rapid-paced marketing environment. Self-driven, proactive, and collaborative.

Key Performance

Indicators (KPIs) Growth in organic website traffic. Improvement in keyword rankings. Increase in admissions-related website conversions. Engagement on blogs and website content. Quality and consistency of marketing copy.

Timely delivery of content calendars and campaigns. Improvement in website SEO health. Why Join DPS Dwarka Expressway At Delhi Public School, Dwarka Expressway, we believe communication is more than information—it is about inspiring trust, curiosity, and meaningful connections.

As our SEO Content & Copy Writer, you'll play a key role in shaping the school's digital voice, creating impactful stories, and helping families discover an institution committed to nurturing future-ready learners.

- Be part of a team that's redefining educational storytelling and creating meaningful conversations that inspire the next generation.

Requirements added by the job poster - 2+ years of Writing and Editing experience

📌 SEO Content & Copy Writer (Gurugram)
🏢 Delhi Public School Dwarka Expressway
📍 Gurugram