Franchise Analytics & Reporting Lead

Purpose & Overall Relevance for the Organization:

- This person will review and analyze Sell-in and Sell-out data and identify opportunities to consult all markets and business leadership that will better performance overall.
- Act as local center of excellence expert within Franchise for all reporting analytics related topics and drive the implementation of reporting suites with consistency across the organization.

Key Responsibilities:

- Business Support & Analytics Solutions:
- Act as a business support function for all EM Franchise analytics solutions and tools supporting the Franchise teams and leadership.
- Conduct reporting needs analysis and lead the demand management for insights and analytics services and tools within your area of responsibility.
- Build advanced reporting suites.
- Identify risks and opportunities through analysis of Franchise Sell-in and Sell-out data and participate in the discussion for the definition of actions to mitigate risks or realize identified opportunities.
- Prepare data analysis (insights and recommendations) for our Emerging Market Franchise Business. Example analytics areas include:
- Sell-Out Performance
- Profitability Performance
- NPS, Membership, and other digital ops tools
- Omni-Channel Reporting (SFS, CC, Endless Aisle, Return in store, etc.)
- Sales Academy and Training
- Digital Share Performance
- Channel Management
- Distribution Analysis
- Range Analysis and Assortment Optimization
- Consultation & Reporting Utilization:
- Consult Franchise teams across EM in driving consistent reporting language, insight generation, and utilization of reporting suites towards business optimization.
- Accountable for market data sourcing and management, including partner onboarding.
- Work with Global and EM Analytics Teams to input local insights and business reality,



improve reporting structures, and distill best practices across our markets.
- Create and drive awareness about standard KPIs across markets within EM.
- Provide and consolidate training across markets to understand EM KPIs such as Sell-Through by channel, Comp Growth, etc.
- Ensure accuracy and relevancy of data analyzed.
- Sales forecasting and budgeting, collaboration with Finance and Franchise teams, driving forecast accuracy and highlighting any gaps to the business.

Key Relationships:

- EM Franchise
- EM Analytics
- Global Sales

Knowledge, Skills, and Abilities:

- Excellent analytical skills
- Positive communication and interpersonal skills
- Good understanding of retail or consumer business processes is a plus.
- Experience with SAP, BI visualization tools (e.g., MicroStrategy, Tableau, PowerBI) is a plus.
- Understanding of Finance, Customer Service, and Sales.
- High level of attention to detail and quality.
- Independent, logical, and proactive thinker
- Ability to work in a highly matrixed organization
- Excellent project management skills

Requisite Education and Experience / Minimum Qualifications:

- 3+ years of professional experience, with extensive experience in the area of Analytics (e.g., Web analytics, Digital Media/Marketing analytics, SEO Analysis or Attribution Modelling).
- Proficient in MS Office.
- MSS, Alteryx, R, or Python is an advantage.

COURAGE: Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

📌 Senior Specialist Franchise Analytics EM (Gurugram)
🏢 Adidas
📍 Gurugram