- Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
- Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements
- Site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity
- Marketing Performance analysis i.e. data aggregation (leveraging marketing click-stream API s, data cleaning transformation), analysis segmentation, targeting integration
- A/B testing, MVT/Optimization framework(s) using tools like Adobe Target
- Developing the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms
- Excellent understanding of digital analytics specially Clickstream Data
- Create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder
- Agile method understanding
Must Have
- Knowledge on TMS Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik
- Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag
- Programming Languages - JavaScript, jQuery
Positive to have
- Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches.
- Markup Languages - HTML, CSS