We are seeking an experienced Senior Meta Ads Specialist to manage, optimize, and scale paid advertising campaigns across Facebook and Instagram. The ideal candidate should have a strong track record of managing high-budget campaigns, improving campaign performance, and driving profitable growth through data-driven Meta advertising strategies.

Candidates with prior experience managing Google Ads accounts with Monthly Invoicing / Invoice Billing are highly preferred.

Requirements

3+ years of hands-on experience managing Meta Ads campaigns.

Proven experience managing and scaling high-budget Facebook and Instagram advertising campaigns.

Strong expertise in Meta Ads Manager and Meta Business Manager.

Experience managing significant monthly or annual advertising budgets.

Prior experience managing Google Ads accounts with Monthly Invoicing / Invoice Billing is highly preferred.

Experience handling Google Ads invoice billing, monthly invoices, billing thresholds, payment settings, and account billing processes is a solid advantage.

Advanced understanding of campaign structure, audience targeting, retargeting, lookalike audiences, bidding strategies, and budget allocation.

Ability to optimize campaigns based on ROAS, CPA, CTR, CPC, CPM, conversion rate, and ROI.

Experience with Meta Pixel, Conversions API, GA4, Google Tag Manager, and conversion tracking.

Strong experience conducting A/B testing across creatives, audiences, ad copy, landing pages, and campaign strategies.

Ability to analyze campaign performance data and develop strategies for growth and scaling.

Experience managing multiple advertising accounts and campaigns simultaneously.





Strong analytical, strategic, communication, and problem-solving skills.

Ability to work independently and effectively in a remote environment.

Key Responsibilities

Develop and execute paid social advertising strategies across Facebook and Instagram.

Manage, optimize, and scale high-budget Meta Ads campaigns.

Monitor campaign performance and identify opportunities for optimization and growth.

Manage advertising budgets and allocate spend efficiently across campaigns, audiences, and ad sets.

Conduct A/B testing across creatives, audiences, ad copy, landing pages, and campaign strategies.

Analyze performance data and provide actionable insights and optimization recommendations.

Optimize campaigns to improve ROAS, CPA, conversion rates, and overall ROI.

Manage Meta Pixel and Conversions API to ensure accurate campaign tracking and measurement.

Prepare regular performance reports and communicate key results and strategic recommendations.

Collaborate with creative and marketing teams to improve ad performance.

Stay updated with Meta Ads platform changes, new features, and paid social best practices.

Preferred Qualifications

Experience managing $1M+ annual advertising spend.

Experience managing high-spend Meta Ads accounts.

Experience working in a digital marketing agency or managing multiple client accounts.

Proven track record of scaling high-budget Meta Ads campaigns while maintaining profitability.

Experience in e-commerce, lead generation, or performance marketing.

Experience managing international campaigns across multiple markets.

Meta Blueprint certification is a plus.

📌 Senior Meta Ads Specialist (India)
🏢 Hare and Grace
📍 India